Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors.

Applabs Technologies Launches Home Open Website

Applabs Technologies (ASX:ALA) is tapping into Australia's real estate market with its Home Open website - - now live and available on the iOS and Android devices as well as the web.

With stage one development for the portal now complete, the company's focus will now shift to the continued agent registration process and upcoming consumer launch.

Notable agents that are already on-board include leading franchises such as Ray White, Raine & Horne, The Professionals and First National who in total have over 2,000 franchises across Australia.

A second version of the iPhone and iPad version of the portal is already well advanced and will be released over the next month with further updates on the next stages of the Home Open roll out to be released as the company finalises plans.

"To have Home Open across iPhone, iPad, Android and web is a major achievement for the company and gaining the support of a number of offices across Australia's leading real estate franchises is a major boost for the portal," Applabs managing director Stuart Kidd said.

"Over the coming months, work will continue on the agent signup process with a particular focus on Western Australia were the greatest adoption has occurred to date.

"Having a particular focus on an individual State initially will also allow for greater assessment of the effectiveness of any initiatives before they are rolled out Australia wide."

Home Open

The Home Open portal is designed to aid those looking for a home to buy or rent to find nearby properties open for inspection.

It provides ease of use by allowing for fast searching by presenting users with the relevant properties without the need to trawl through thousands of listings without home opens.

Users will also be able to view a map of their current area with a display of nearby properties ready to inspect now or a little later. They will also be able to add properties of interest to their calendar.

In addition, HomeOpen is integrated with all of the large real estate CRM platforms in Australia having received on 1 July 2014, approval from MyDesktop.

MyDesktop had requires 25 individual real estate franchises to approve before the platform could be integrated into any new application, making the approval a real vote of confidence in Home Open.

This is a major milestone for the company as it pushes ahead with the full launch of Home Open and its goal of becoming the third major real estate portal in Australia.

The portal also seeks to bank on unhappiness from the real estate community against the dominance and cost of some competitor's portals.

With the portal now open, development work will be reduced over the coming months to shift the focus on the continued agent registration process and upcoming consumer launch.

Agent registrations for Home Open continue to increase daily and has attracted the interest of some of Australia's largest real estate franchises who have added selected offices to Home Open.

Work will continue over the coming months with the aim to roll out Home Open throughout their entire network of franchises.


With its Home Open portal now live and available for iOS, Android and the web, Applabs Technologies is now well on the path towards its goal of becoming Australia's third major real estate portal.

The portal has already achieved a number of milestones including integrating with all large real estate CRM platforms in Australia and signing up leading real estate franchises such as Ray White, Raine & Horne, The Professionals and First National who.

That the launch comes amidst tensions between real estate agents and some competitor sites is potentially good timing for the company.

For would be buyers or renters, Home Open offers an easy to use portal that focuses on properties that are open for inspection, removing the need for users to trawl through thousands of listings without home opens.

Applabs will now focus on continued agent registration and the upcoming consumer launch.

The company had $5.357 million in cash as of 30 June 2014.

Proactive Investors Australia is the market leader in producing news, articles and research reports on ASX "Small and Mid-cap" stocks with distribution in Australia, UK, North America and Hong Kong / China.