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Play LA gains six new websites through acquisition of www.pokernewsheadlines.com

UK and Europe focused online publishing business Play LA Inc (OTCBB: PLLAF) said it acquired poker news portal pokernewsheadlines.com, in effect adding six new websites to its portfolio. It did not provide financial details.

Poker News Headlines publishes daily news and poker articles in six languages. Poker News Headlines has a team of writers and editors who produce content for the English, French, Norwegian, Danish, Spanish and Romanian markets.

Play LA CEO David Hallonquist commented: “This acquisition is consistent with our business strategy of rapidly increasing revenues through acquisition and expansion into new markets. The poker news content offered through Poker News Headlines is the perfect complement to the poker strategy and playing tips content we publish through our Guide to Poker websites.”

Play LA is an established publisher in the i-gaming markets, and currently has revenue generating sports, casino and poker information websites. This acquisition effectively adds six new websites to the company’s established network of twelve i-gaming media properties, which include bettingchoice.co.uk and guidetopoker.com. This newest acquisition increases the total to eighteen websites.

Hallonquist added: “This is our first acquisition of 2010. The company is actively seeking additional revenue generating assets that fit with our business strategy of complementary content and rapid revenue growth.”

Play LA Inc is an international online publishing company that owns and operates a global network of multi-language websites.  The company currently owns and operates 18 websites that reach hundreds of thousands of people across the UK and Europe.

Disclosure: The author holds no positions in the company