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Robin Trehan
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Robin Trehan has a Bachelor’s degree in Economics and Public Administration, a Master’s degree in International Business Finance and Marketing from ENPC School of International Management (France) and a Master’s degree in Electronic Commerce/Systems (E-business) from Grenoble Ecole De Management... More
  • Robin Trehan Defines The 11 P's Of Marketing. 0 comments
    Oct 11, 2012 11:38 AM

    11 P's of marketing from as defined

    1. Product- What Product one is offering.
    2. Price- What Price the product is being offered.
    3. Place- What Pace the Product is offered.
    4. Promotion- What kind of Promotion is being offered?
    5. Public- What customer base or target audience. Market segmentation.(click to enlarge)
    6. Personalization- Personalization of the Product to the target customers and customer segment.
    7. Payment- It will include the key component of forms of payment and the cut for the payment processors and processing of product sold.
    8. Purse- financial strength of customers or target audience.
    9. Pouch- how much % of the Purse the company is able to capture and what the % captured by competitors.
    10. Promise- commitment, quality, brand performance
    11. Principal- which is the Capital invested in the product to define the ROI
    Product, Price, Place, Promotion, Public, Personalization, Payment, Purse, Pouch, Promise Principal
    Robin Trehan, is marketing and brand expert with B.A, MIB and MBA

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