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Robin Trehan has a Bachelor’s degree in Economics and Public Administration, a Master’s degree in International Business Finance and Marketing from ENPC School of International Management (France) and a Master’s degree in Electronic Commerce/Systems (E-business) from Grenoble Ecole De Management... More
  • How to persuade people-Robin Trehan 0 comments
    Apr 27, 2011 12:01 PM

    How to persuade people


    When a task needs to be done you can do it yourself or have someone else do it, that other people though may need some persuasion.  In order to do this you need to know the correct words, actions and projected outcome.  Most importantly, persuading people is not only about getting what you want, but in the business world it is about knowing what people and being able to sell them an idea a concept and value what they can derive from it.


    Understanding the correct language is the first step in getting people to agree with you, by using words that will move them emotionally; they will be more willing to follow your lead.  This practice is used in politics often to sway people into agreeing with a certain bill or tax.  Along using the right words, relating to a person is important.  By following their actions, such as touching a hand or leaning in when talking, you are creating an intimacy that will make them feel more comfortable with you.  If they sense you are similar in your mannerisms and ideas, it is only natural that they will be willing to work with you in the future. 


    The most popular method of persuasion is having people believe what they are looking for is hard to find, meaning give the illusion it is a rare item.   By promoting an item as one of a kind, the idea is presented that it is in high demand, and people are excited by the prospect of owning it.  This can be used with nearly any item from furniture, to music, or cars, the more unattainable an object is the higher the demand and interest.   


    While businesses will use persuasion in order to sell their products or services, people use the tactic as well when they require a job to be done that they do not want to do themselves.  Children, for instance, are good at this when it comes to doing chores.  If the job is to do the dishes, an older sibling will convince a younger child that by doing the dishes for them, they are actually doing them a favor.  They offer candy, a favorite game or a chance to spend time with them, all things they are more than happy to accept.  In order to receive these items, however, they must do the dishes for them.  Incentives, rewards work hand in hand along with persuasion.  


    Using persuasion can have it drawbacks, while you may get someone to perform a certain task for you, there may come a time when they will turn the tables and use the same tactic on you.  Learning to be persuasive is more than getting people to do what you want; it is knowing how it is used and being able to recognize it when someone is using it on you.  Persuasion is a great art and when used intelligently and with intelligence can be of great or mutual value.



    Robin Trehan, B.A, MIB, MBA ebusiness

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