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Robin Trehan
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Robin Trehan has a Bachelor’s degree in Economics and Public Administration, a Master’s degree in International Business Finance and Marketing from ENPC School of International Management (France) and a Master’s degree in Electronic Commerce/Systems (E-business) from Grenoble Ecole De Management... More
  • 15 P's Of Marketing-Robin Trehan-B.A, MIB, MBA Product, Price, Place, Promotion, Public, Personalization, Packaging, Positioning, Protection, Presentation, Payment, Purse, Pouch, Promise Principal Robin Trehan, Is Marketing And Brand Expert With B.A, MIB  0 comments
    Sep 2, 2013 2:04 PM

    15 P's of Marketing defined by Robin Trehan

    1. Product- What Product is being offering.

    2. Price- What Price the product is being offered?

    3. Place- What Place the product is offered?

    4. Promotion- What kind of promotion is being offered?

    5. Public- What is the customer base or target audience which might lead to market segmentation.

    6. Personalization- Personalization of the product to the target customers and customer segment.

    7. Packaging- Bundle of services, in case of service based product and in case of physical product shelf life of product.

    8. Protection- Guarantee, Service package, after service.

    9. Positioning- identifying and attempting to occupy a market niche for a brand

    10. Presentation-What kind of management or brand is standing behind the product.

    11. Payment- It will include the key component of forms of payment as well as the cut for the payment processors and processing of product sold.

    12. Purse- financial strength of customers or target audience.

    13. Pouch- how much % of the Purse (overall market) the company is able to capture and what is the % captured by competitors.

    14. Promise- commitment, quality, brand performance.

    15. Principles- the capital invested in the product to define the ROI, brand value, company values and principles.

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