Marking a gigantic leap forward in the digital marketing industry, Wireless Ronin Technologies, Inc. (NASDAQ: RINN) aligned its flagship RoninCast 4.0 software with Samsung's (OTN: SSNLF) latest Smart Signage platform displays. The Smart Signage displays are equipped with a built in processor which supports Internet browsing and also supports open-source media player. Leveraging on the capabilities of smart flat panels will help the company to lower the overall cost of its core market offering: a digital signage solution for enterprise digital marketing.
Having an ultra-flat and light weight display will now mean the users can access cloud based video playback and Wireless Ronin Technologies, Inc's interactive content without having to buy or install additional equipment like display and players. That means zero cabling, minimal investment and a hassle free installation.
Wireless Ronin Technologies is an innovator and provider of software solutions for a range of digital media and marketing needs including dynamic digital signage, cloud based (hosted) content delivery systems for interactive kiosks, social media and mobile advertising. Its core product is RoninCast software for digital marketing. In addition to e-marketing solutions the company also offers e-learning and e-performance support services. It also offers project planning, content development, implementation and post implementation service and support.
RoninCast offers an end to end digital marketing solution encompassing a range of services like, content creation, content validation and network monitoring. Equipped with a smart terminal the software will be able to collect data from the monitors and use it for efficient remote monitoring and management of quality content display. The fourth generation of the software, RoninCast 4.0, was launched at the Digital Signage Expo (NYSEARCA:DES) that was held in Las Vegas, last month. Samsung's Smart displays also debuted at the same event. The company is currently focusing on provision of digital marketing solutions to the automotive, branded retail and managed (including QSR) food service.
The Samsung Smart Signage Platform is a long lost soul mate for RoninCast, said wireless Ronin (NASDAQ:RINN)'s CEO, Scott Koller. "An embedded device with video playback and browser capabilities" is what the company had been looking for since long, he said. Deploying digital signage "across multiple locations" can be "daunting" as well as expensive. Combining an Open source smart display with RoninCast's html-5 capabilities will simplify both installation and management, reduce downtime. The combined platform will be able to push content to multiple channels using the Omni Channel capabilities of the software. Users will reap a real return on investment in terms of both time and money thanks to the simple installation & operational processes.
The marketing technology industry is nearing the start of the growth phase in its life cycle. Convergences of Samsung Smart-Ronin's sort highlight Wireless Ronin Technologies, Inc.'s conscious move towards creating a larger market for itself and several smaller players in this niche. The cost of a wireless media player or a flat panel forms a large chunk of the total cost of any digital signage solution. Higher costs of technologically advanced equipments have been a barrier to the adoption of digital signage software's.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.