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  • What Happened To BlackBerry's BBM Launch?Perhaps A Silver Lining.... 2 comments
    Oct 8, 2013 11:35 PM | about stocks: BBRY

    We have written on the possibility of great value creation from (BBRY) BlackBerry's BBM messenger going cross-platform and simultaneously being spun out from the parent. The September 21 launch date was missed and here is the reason directly from the head of BBM, Andrew Bocking:

    Hi Android and iPhone users,

    This is Andrew Bocking, head of BBM at BlackBerry. As a follow up to our first blog post on Saturday, I want to take a moment to provide you with an update on the rollout of BBM on Android and iPhone.

    Last week, an unreleased, older version of the BBM for Android app was posted on numerous file sharing sites. We were aware of an issue with this unreleased version of the BBM for Android app. This older version resulted in volumes of data traffic orders of magnitude higher than normal for each active user and impacted the system in abnormal ways. The version we were planning to release on Saturday addressed these issues, however we could not block users of the unreleased version if we went ahead with the launch.

    We attempted to address the problems caused by the unreleased version throughout the day on Saturday, but as active users of the unreleased app neared a million - and accelerated - it became clear that the only way to address the issue was to pause the rollout for both Android and iPhone.

    The team is now focused on adjusting the system to completely block this unreleased version of the Android app when we go live with the official BBM for Android app. We are also making sure that the system is reinforced to handle this kind of scenario in the future. While this may sound like a simple task - it's not. This will take some time and I do not anticipate launching this week.

    Thank you for your patience while we take the time needed to deliver the experience you expect from BBM. We will continue to provide you with updates here on InsideBlackBerry.com and through @BBM on Twitter. We will notify everyone who has pre-registered on BBM.com when BBM is available on Android and iPhone.

    Andrew Bocking
    EVP, BBM

    We actually think this may be great news for BBM and maybe even BBRY itself. Andrew is a professional, and that means the launch of BBM should be rock solid, anything less would be a death blow at this juncture for BBRY. We remain anxious to try the product as free messaging is not fully exploited yet in our opinion. Whatsapp sign up and ease of use is still glitchy. BBM could still be a secret surprise for BBRY. We wish Andrew and his team luck and good fortune.

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Comments (2)
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  • Author’s reply » There may be some life left in $BBRY. http://seekingalpha.co...
    9 Oct 2013, 06:55 AM Reply Like
  • But, how can it be monetized?

     

    But BBRY know how to do that? Can they do that?
    I can see FB, or other Sillicon Valley participants figure out clever ways to do that but I just don't feel BBRY has the talent to make that jump. BBM can be the most popular app in the world but that doesn't equate to anything significant for investors if they can't monetize it.

     

    BB10 phones such as the Z10 and Q10 are wonderful physical smartphones but have sucked from an investment these because the conversion rate of people with smartphones already was abysmal. And that is probably tied more to lack of apps then anything else...
    9 Oct 2013, 09:55 AM Reply Like
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