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  • CHBT Shining Brand Retail Outlet Description 2 comments
    Sep 16, 2010 6:39 PM | about stocks: CHBT
    Here is a PDF document on the China Biotics website that describes their Shining Brand Retail Outlets:

    Link to document HERE.

    Screenshot of relevant text and picture:


    Two-Pronged Distribution Plan

    – During the past five years, the Company has successfully established itself as Shanghai’s leading supplier and manufacturer of probiotics products. China-Biotics sells its products in the greater Shanghai area, mainly to large distributors, who then sell them through their networks to large supermarkets and drug stores. As of March 31, 2010, the Company had 27 distributors in Shanghai, Jiangsu and Zhejiang, including one distributor for capsule products in Hong Kong, and 11 customers for its bulk additives business. China-Biotics also sells directly to consumers via its growing chain of Shining brand retail outlets. The first Shining retail outlet opened in March 2006. As of March 31, 2010, China-Biotics had 111 retail outlets in Shanghai and 12 other cities in China, compared with 27 outlets in the same period the prior year.

    Shining Brand Retail Outlet"

    Stocks: CHBT
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  • Emerging Markets Investor
    , contributor
    Comments (141) | Send Message
    The Company had 103 branded retail locations as of 6/30/10. 64 were 4-wall stores like the photo above and 39 were counters (shop-in-shops) which are common in China. That is why they call them retail outlets as opposed to retail stores.
    30 Sep 2010, 03:46 PM Reply Like
  • A. Hendrick
    , contributor
    Comments (112) | Send Message
    Author’s reply » Can you provide the addresses of the 64 stand alone stores (or however many still exist as a few have been closed this past quarter)?


    By my count there have been around 10 identified leaving ~50 unaccounted for.


    1 Oct 2010, 02:47 PM Reply Like
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