Right now, no one is going to reach the multitudes with a phone that cost as much as the laptop I have sitting next to me. If I were in charge, I would consider selling smart phones, android based, for 100-150 u.s., smashing the iphone and using the enourmous base this would and will create to outlast the competition. Look for this , not 100 u.s. but close. I would consider dropping the contract to one year as well, ensuring business. Especially now, with the common person not having 300 u.s. to shell out on top of monthly charges. I would look for this to drop.