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Richard Thalheimer
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Richard is the founder and former CEO of The Sharper Image, and is currently running his new online company, www.RichardSolo.com.
  • Hyundai Motor Co HYMLF.PK : Think about it! 0 comments
    Apr 4, 2010 11:28 AM

    You have probably seen some of the terrific advertising for the new Hyundai Genesis and new Hyudai Sonata. These are each superb new cars, the Genesis competes with Mercedes, BMW, and Lexus mid-size luxury cars.

    The new Sonata competes with Camry and Accord.

    South Korea based Hyundai has been coming on strong for several years, and with Toyota's recent woes, is going to do even better. Their quality ratings in J.D. Powers surveys have climbed to the top echelon, the styling is great, the warranties are the longest in the industry, and general word of mouth is excellent.

    March sales sizzled worldwide, propelling the stock 5.8% percent to close at 128,000 won ($107.43) on the Korea Exchange. Sales at the Seoul-based automaker’s Chinese venture jumped 47 percent from a year earlier, while the company boosted U.S. deliveries 15 percent to 47,002 vehicles.

    My personal visit to my Hyundai dealer recently confirmed that the new Sonata is flying off the lot, and inventory is constrained.

    The stock has tripled in the last year, but is probably going higher. It is difficult to buy, as most brokers cannot place the order. I have purchased the stock through Charles Schwab. They have a relationship with a South Korea affiliate to buy the stock, the symbol is HYMLF. If you search a quote for this, it always erroneously shows up as $66, but this is wrong, as the dollar quote today is $107.43.

    One last problem: Schwab charges a total of 3% to handle the transaction going in. So this is not a short term play. I would also suggest using a limit order, and perhaps the price will fall back a few dollars. Buy it, put it away, and look at it in two to five years. I believe you'll be pleased.




    Disclosure: long

     
     
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