WordPress is a free and open source blogging tool which runs on web hosting services. It serves purpose of content management system and website maintenance. Customization is another excellent feature of this tool, to give refreshing and attractive looks to your old website and gather a significant amount of traffic.
Though many open source blogging tools are available in the market but Wordpress is most easy and user-friendly. On contrary to others, it offers many features free of cost. Its premium or paid up features could be purchased at comparatively low prices.
This tool is based upon PHP and MySQL. PHP is known for its easiness and versatility. Thus available features can be easily modified to meet customer satisfaction. Its architecture includes plug-ins and template system which make it very simple in use.
WordPress Customization - easy to use
• A theme is applied to alter the appearance of the website. It is a sort of skin. Numerous themes are available that can either be installed or can be changed. These are coded in PHP, CSS and HTML which can be further edited to get desired results. The website can be quickly and easily redrawn and redesigned using these themes.
• Plug-in architecture enables users to customize features and functionalities beyond the line. Thousands of plug-in is there in database of Wordpress. This varies from search engine optimization to content display.
• Widgets are small modules which allow users to include or exclude data or information from a web page. Using these, sidebars can be simply dragged and dropped. These are chunks of codes that are usually confined to sidebars, headers footers.
Besides these many other features are also available.
For making good profit from online business it is necessary to collect as many visitors as possible. These can be new to your website or can be an old one. Suppose your website sells mobile phones of outstanding features and quality at very low price. Someone wishes to purchase mobile phone online visited your website but find it technologically outdated and unattractive. That person will switch to another site in no time and most likely will not visit your website again. This will reduce chances of your growth.
We easily get bored of things when the same get repeated again and again let it be foods, clothes, work etc. Our mind is keen to experience new things. The same happens in case of websites also. Iterated designs and contents appear dull though it might have been very exciting earlier. But the appeal of most interesting thing might degrade with time, if not changed. Time to time modification is required to make it better and cope up with new technologies.
Though this tool is simple to use but to make efficient and fruitful use of it, technical knowledge is must. Elaborative knowledge in the field of website development, website designing and search engine optimization is required. Then only you can get a professional, attractive and flawless web-page that competently serve your need.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.