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Another Under-Rated Car Gem? Mazda (Pick Is Following Tata Motors A Few Years Ago)

Aug. 07, 2015 11:25 AM ETMZDAY
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A few years ago (2011-2012), I recommended buying a car company stock starting with the letter "T". Of course most people who I played this little riddle with were thinking I was referring to cult stock Tesla - but it was about Tata Motors.

Tata Motors peaked in early 2015 and I have long sold out of the stock (believe it or not, I was also long Tesla back when it was trading in the $20-30 range and then sold out after the stock had doubled and tripled, the valuation simply didn't make sense to me at $75-90 and especially above $100).

It's time for another car gem: I think Mazda is another under-rated Japanese car maker with an interesting portfolio and a recent EBIT close to 8% (almost matching sector giant Daimler in 2014 !).

Mazda may not have that much room to run valuation-wise, but it's still a very interesting company:

Without getting too technical, Mazda has some interesting approach for future PHEVs to meet CAFE standards and other new regulations:

1) Skyactiv ICE technologies en.m.wikipedia.org/wiki/SkyActiv

2) Wankel/PHEV combinations http://aol.it/1gdLZel

I think the Wankel engine is ideal for PHEVs (only Audi used this approach in PHEV trials besides Mazda, which amazes me to this day). I hope Mazda will put these cars in production one day.

More generally:

- Mazda is really innovative (also in design language in recent years) despite relatively small output globally (see for numbers: www.mazda.com/en/about/profile/results/ )

- As mentioned above, Mazda also had one of the best EBIT margins next to Subaru (Fuji Heavy) among Japanese car makers in recent years.

- Mazda still makes most of its cars in Japan (although the number of overseas cars is rising), a weaker JPY helps Mazda more than its larger domestic rivals.

- Mazda already scores well in average emissions thanks to their SKYACTIV (and soon SKYACTIV2) technology: http://bit.ly/1gdLZen

A stock to put on the watch list in the car/transportation sector!

As a final general caveat, the big cloud on the car sector is weakening demand in Asia/Greater China in 2015 and beyond.

The exposure among car makers can vary quite a bit as we can see from Mazda's bigger rivals:

Source: dailykanban.com/2015/08/1-second-analysi.../

( China was Mazda's 4th-largest market in 2014, behind Europe, Japan and the United States, see their IR page for more details ).

Analyst's Disclosure: I/we have no positions in any stocks mentioned, but may initiate a long position in MZDAY over the next 72 hours.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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