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I am a 25 yr old self educated investor in Stocks including fundamental analysis and options. I am a US Navy Veteran who runs his own own consulting firm. I also am also a marketing and Real Estate consultant.
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Small Business Insights
  • Coca-Cola Is A Overvalued House Of Cards 1 comment
    Mar 25, 2011 10:11 PM | about stocks: KO, PEP

    The Following Report is brought to you by Houdini Equity Research:

    Coca-Cola Company is long known to be a wordwide brand with without equal and to have premium pricing power. However the brand is rapidly deteriating and the switch to healthier drinks and juices is lessening demand for their brands.a of lowered growth leads credibility to the possibility of the shares having a intrisic value much lower.

    Reasons Why This Company is worth no more than 40 dollars a share is as follows:

    Consumer Preference Shift
    Consumers are shifting to juices and smoothies more and more leading
    studies are showing  that this consumer shift is leading to a slowdown in growth.

    Substantial Debt Load

    Total Debt is more than 14 billion giving the company a net debt position.

    Managment Lacks Vision

    Managment has made no substantial efforts to enhance or sustain growth in recent years.

    Houdini Equity Research is a subsidary of Copperfield Research we are both are very fictitious and my Brother who runs Copperfield well no one likes him.

    Disclosure: I am long KO.

    Stocks: KO, PEP
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  • balazs
    , contributor
    Comments (330) | Send Message
    great one.
    I am dumping coca cola as i write this.
    also one more point:
    I belive berkshire has decreased co-cola holdings, clear proof it is at least a house of cards!
    28 Mar 2011, 03:16 AM Reply Like
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