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AT&T Invests $3.8m In Gamification

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http://seekingalpha.com/article/1260031-at-t-invests-3-8m

AT&T Inc. (NYSE:T) is investing $3.8 million with Los Angeles-based startup research and technology institute GameDesk. The modern loyalty and gamification measures require an update to address the digital lives of customers and employees. AT&T's 2013 reported earnings are up 14.3% from last year with an estimated 48 cents per share, up from earnings of 42 cents per share. Projected earnings are at $2.37 per share with revenues projected to $126.9 billion this year. The investment initiative will enable embedding academic materials and assessments into interactive digital games and simulations to a national audience...

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