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China, Starbucks Expands

|Includes:Starbucks Corporation (SBUX)

China is one of the fastest growing countries for Starbucks. Starbucks intends to open 1,300 new locations in China for 2013. 600 will open for the United States. That's huge. The stores will develop Starbucks Asia in China to 1,000 stores by the end of 2013. Japan's total number of Starbucks coffeehouses closes to 1,000. Starbucks has about 18,000 stores worldwide. Roughly 13,000 stores in North America.

" In the first fiscal quarter of 2013 the China/Asia Pacific segment alone achieved sales of $214.3 Million, an increase of 28% over the previous year with comparable store growth in the region rising 11%, contributing to the 6% same store growth worldwide. This was the 12th consecutive quarter of comparable store growth in excess of 5%. " via Forbes.

2013 Investor Outlook

Starbucks is a popular and customer favorite. In 2013, investors should be paying attention to the company's growth strategy outlook, innovations and listening. Innovation is set to drive both top and bottom line growth. Starbucks seeks to maintain its dominance in the U.S. and global coffee market. Investors forecast on innovation of Starbuck's product portfolio. Products like Verismo is suggesting per-share earnings to reach 10% or more. Coffee $5.6 billion industry in the United States. Current changes in consumer behavior and market factors will continue to impact retail companies, particularly consumer brands. Starbucks will have to continue to personalize its initiatives to meet the needs of its consumer market being adaptable in such demands and slow market growth factors.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

Stocks: SBUX