Sprint Nextel's  Instablog

Sprint Nextel
Send Message
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless... More
My company:
Sprint Nextel
My blog:
Sprint Community Blogs
My book:
Sprint News Room & Press Kits
  • Sprint and Walmart Team Up to Launch "Common Cents Mobile," No Nonsense Prepaid Service 1 comment
    May 13, 2010 7:38 AM | about stocks: S, WMT, VZ, DTEGY, T

    Media Relations
    Nichole Cappitelli
    Veronica Hunt
    Melissa O’Brien
    Walmart, U.S.
    Investor Relations
    Yijing Brentano
    Sprint and Walmart launch no nonsense prepaid service with industry-leading 7-cent minutes and 7-cent text messages ideal for budget-conscious, no-frills customers
    WARREN, N.J. (May [13], 2010) – Now more than ever, Americans are searching for smart and simple ways to cut unnecessary costs.  Sprint (NYSE:S) and Walmart [NASDAQ:WMT] today announced the launch of Common Cents Mobile, the newest member of Sprint’s powerhouse prepaid portfolio with 7-cent minutes that Round Down and 7-cent text messages to provide the greatest value for budget-conscious consumers. The new brand, part of Sprint’s prepaid multi-brand strategy, debuts May 15 exclusively in more than 700 Walmart stores in markets such as Birmingham, Ala., Detroit, Houston, Orlando, Fla., and more.
    “In recent months, consumers seeking no-frills, pay-by-the-minute plans have been somewhat overlooked with the popularity of unlimited plans in the market," said Dan Schulman, president of Sprint’s prepaid group. “These customers want to stay connected -- to a point -- but don’t want to waste time or money on services they don’t use. The addition of Common Cents combines easy-to-use handsets with a simple pay-by-the-minute service that can save them money.” 
    Unlimited monthly plans without contracts helped re-energize the prepaid business last year but pay-by-the-minute customers still represent the majority [63 percent] of prepaid market share, and almost half [49 percent] of prepaid gross adds.[1]
    Unique new features
    Round Down – Exclusive to Common Cents Mobile, Round Down minutes offer 
    straight-forward pricing as consumers pay only for what they use – or less. The concept is simple: other carriers round up to the nearest whole minute; if you talk, for example, for 1 minute and 46 seconds, you will pay for 2 minutes for the call.
    But Common Cents will “Round Down” your call of 1:46 minutes to 1 minute, allowing consumers to pay for less than what they actually use. With minutes that Round Down after the first minute, not up, consumers get more minutes for their money.

    Handsets - Common Cents Mobile offers handsets with simple, basic functions – voicemail, text messaging, caller ID – that appeal to cost-conscious consumers. The easy-to-use, affordable and stylish units are priced to highlight the 7-cent-minute pricing and include the LG101® priced at just $19.77, the Samsung® M340 at $39.77, and the Kyocera® S2300 for $69.77.
    Offers – Developed for consumers who seek ease and simplicity, Common Cents Mobile lets customers activate and add money to their account with two service options:
    • $20 Refill card = 30 days of service, up to 565 minutes of talk
    • $30 Refill card = 60 days of service, up to 848 minutes of talk
    Consumers may also add unlimited messaging for $20 per month and data access for $1/megabyte per day. Adding to monthly balances is accomplished by buying Refill cards or by registering a credit or debit card or PayPal account online at CommonCentsMobile.com. With Common Cents Mobile, there are no activation or termination fees and no long-term contracts.
    As part of the launch, Common Cents Mobile will introduce a new regional ad campaign and “jingle” that speaks to turning back to a simpler time, like the Common Cents Mobile plans.
    Handsets and Refill cards will be available beginning May 15 at select Walmart locations. For more information or to locate a Walmart store that carries Common Cents Mobile, please visit the store locator.
    About Common Cents Mobile
    Common Cents Mobile, one of Sprint’s prepaid brands, offers no nonsense wireless service with 7-cent minutes that Round Down, not up, and 7-cent messaging - without a long-term contract. Powered by the Nationwide Sprint Network, Common Cents Mobile will be available at select Walmart locations and online at CommonCentsMobile.com and Walmart.com, providing the most budget-conscious consumers with more minute for their money. 
    About Sprint Nextel
    Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48 million customers at the end of the first quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, and the first and only wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Assurance Wireless and Common Cents Mobile and instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

    [1] Q4 2009 Nielsen Prepaid report.
    Stocks: S, WMT, VZ, DTEGY, T
Back To Sprint Nextel's Instablog HomePage »

Instablogs are blogs which are instantly set up and networked within the Seeking Alpha community. Instablog posts are not selected, edited or screened by Seeking Alpha editors, in contrast to contributors' articles.

Comments (1)
Track new comments
  • Nintendo Freak
    , contributor
    Comments (8) | Send Message
    This is exciting news. I watched the demo for the EVO and it is pretty cool. Now with a walmart deal, Sprint is definitely a buy!
    13 May 2010, 05:10 PM Reply Like
Full index of posts »
Latest Followers


  • 2010 American Customer Satisfaction Index: "Sprint is the most improved in customer satisfaction." Details on our instablog (S, VZ, DT, T).
    Jun 20, 2010
  • Sprint HTC EVO 4G Breaks Sales Records!! More details on our instablog. (S).
    Jun 9, 2010
  • Sprint to target small businesses with new 4G service. See our instablog for official press release.
    May 16, 2010
More »
Instablogs are Seeking Alpha's free blogging platform customized for finance, with instant set up and exposure to millions of readers interested in the financial markets. Publish your own instablog in minutes.