Rohit Thapliyal's  Instablog

Rohit Thapliyal
Send Message
I am a fundamentals-driven individual investor with a passion for in-depth analysis of the securities that I consider for my portfolio. Although my focus is typically on top-level analysis (market > sector > industry > competitive groups > stock), I occasionally diverge when a special scenario... More
  • Why You Should Be Earning Residual Income From Your Tweets 1 comment
    May 10, 2012 9:15 AM | about stocks: AAPL, FB, GOOG

    Social media sites like Facebook (NASDAQ:FB), Twitter, YouTube (NASDAQ:GOOG), and Tumblr allow us to easily share our thoughts and ideas throughout world. Many of us spend hours a day connecting with a circle of Internet friends or a large population of readers on a blog. And most do it for free. Some of us, though, are not happy with free and have dared to ask the question: Why not get paid for the time we spend blogging, tweeting or posting on Facebook? If celebrities can make $10,000 for a blog post, can't you at least make $1? Funny, that is exactly what Ted Murphy thought.

    Murphy, now this is an interesting case. So, the question is simple enough: Why not make money by doing something that you do anyway? After all, every post to social media is an opportunity for a company to promote its products and services. People are posting millions of things to social media everyday- why not allow them to make money from that activity? Murphy asked this question and, in response, wanted to connect advertisers with the millions of voluntary social media publishers. He wanted to create the opportunity for what people do naturally on their mobile devices to earn them residual income.

    Let's look at an example that inspired Murphy. In late 2002, Julia Powell began to blog about her attempt to cook all the recipes in Julia Child's Mastering the Art of French Cooking. Powell's blogging paid off handsomely. She first published a book titled Julia and Julia: My Year of Cooking Dangerously. Then the book eventually became the basis for the Hollywood movie Julia and Julia.

    Unfortunately, there is a good chance that your daily blogging about gardening or fad hobby will not turn into a best seller or a cinematic masterpiece like Julia's. Indeed, Murphy knew that despite occasional stories of success, most people were not earning money from their blogs. Nevertheless, he knew that a blog does connect with an audience that a garden care company, for example, does want to reach.

    Likewise, a small business owner who might post his dining experiences to Facebook several times a day. His tags reach several hundred people- an audience too small for a traditional advertising campaign. Nevertheless, if it took just a few seconds to get set up, a local restaurant would love the opportunity to automatically highlight their menu while his readers peruse the latest culinary musings. Murphy thought he could do this, and he did.

    Murphy also looked at Twitter. A stock daytrader, for example, might constantly tweet with other daytraders and analysts during market hours. Occasionally she might post a profit, and occasionally a loss, but why not cushion the blow of trading losses with a little extra cash from a promotional links within her tweets? Murphy created a way to do this.

    The goal of advertisers is no secret. They want to maximize their exposure while minimizing the cost. For years, television and radio provided the best mediums to accomplish the advertising goal. The one drawback to the old advertising method was the time allotted for product promotion. Social media has torn down time restrictions while simultaneously increasing the word-of-mouth opportunities for advertisers.

    The word-of-mouth recommendation has always been a company's best source for promotion, and social media is the new word-of-mouth. Moreover, tweeting, blogging, and other postings to social media occur constantly: twenty-four hours a day and seven days a week. Murphy wanted to make it possible for advertisers to be a part of the round-the-clock social media universe without constricting their efforts to commercials or display ads.

    So, you're intrigued. You're posting to social media anyway, so wouldn't it be great if you got paid for it? Murphy thinks so. That's why he partnered with the platforms of Facebook (FB), Google (GOOG), and Apple (NASDAQ:AAPL) to start a social media sponsorship company called Izea Inc. (OTC:IZEA). His company provides some tools on its website, but there are also many other tools for monetizing your activity. It's time you took advantage of the many tools out there and start thinking about how your daily postings to social media could earn you some spare cash.

    Why not advertise for Domino's Pizza (NYSE:DPZ) if you really love it that much? Why not allow someone to buy the book you just read on Amazon (NASDAQ:AMZN)? Why not at least add Google Adwords to your blog? These are the types of questions you should be asking- and solving. Get to work, you millions of social media volunteers, and earn some spare cash from what you already love to do!

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

    Stocks: AAPL, FB, GOOG
Back To Rohit Thapliyal's Instablog HomePage »

Instablogs are blogs which are instantly set up and networked within the Seeking Alpha community. Instablog posts are not selected, edited or screened by Seeking Alpha editors, in contrast to contributors' articles.

Comments (1)
Track new comments
  • Stocklovers
    , contributor
    Comments (2) | Send Message
    IZEA , Inc (IZEA) is the next big social media play there getting nation wide exposure this week over for being a finalist in 2012 American Business Awards(SM)
    10 May 2012, 10:21 PM Reply Like
Full index of posts »
Latest Followers

Latest Comments

Instablogs are Seeking Alpha's free blogging platform customized for finance, with instant set up and exposure to millions of readers interested in the financial markets. Publish your own instablog in minutes.