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Morgan Stanley Downgraded EBay, Today

|Includes:eBay Inc. (EBAY)

eBay fell apx. 3% to close @51.78, today, after a Morgan Stanley report downgraded the online retailed to "equal-weight" from "overweight."

The bank believes eBay management put the company "on the right track to become a key player in omni-channel commerce in the long-run." There are near-term risks, however, and Morgan Stanley cites decelerating trends in omni-channel and offline initiatives as a cause for the downgrade. There is also "limited potential for margin expansion and earnings growth," according to the report.

Morgan Stanley admits there is a chance eBay's revenue will accelerate more than anticipated. For now, however, the bank believes eBay's growth is in line with eCommerce as a whole.

Volume was apx 18 mi v. avg of 12.5.

Disclosure: I am long EBAY.

Stocks: EBAY