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Mick Weinstein
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Mick was editor-in-chief and VP of Content at Seeking Alpha from November 2005 to April 2010. He's now the head of content at Covestor. Contact him by emailing mbweinstein (at) gmail.com or follow him on Twitter (http://twitter.com/mickwe) or on his Tumblog (mickw.com).
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  • Separation of editorial and advertising 1 comment
    Jul 16, 2009 5:49 AM | about stocks: NWS

    I got this email alert from WSJ this morning. I think their ad sales team needs to work more closely with editorial on emails, as this is too close for comfort - though it was almost certainly unintentional. This is an issue every publisher deals with, including us. Click to enlarge:


    Stocks: NWS
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  • Evelyn C. Roth
    , contributor
    Comments (15) | Send Message
     
    That's a big oops. Looks like it's time for websites with side-by-side editorial and advertising content to emulate their print magazine older brothers and sisters...Prior to publication, print production departments generally create what's called a 'brown book', pasting each edit page next to whatever ad is scheduled to appear next to it. This insures that the juxtaposition of ad and editorial doesn't inadvertently create an embarrassing situation for the publication. One would have thought that a print dinosaur like the WSJ would have already been clued into this problem.
    16 Jul 2009, 02:23 PM Reply Like
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