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I am a Graduate, SEO Online Business Strategist and the CEO of InfoGuruShop.Com I blog, coach and write daily covering SEO, Google, Facebook, Microsoft, Rupert Murdoch, Web, Internet, News Media and global Business. I am passionate about International Business and the Internet and love what I... More
  • Yahoo, Google and MSN Information Sales? 0 comments
    Jun 29, 2010 8:45 AM | about stocks: MSN, NEWS

    Worrying times! Yahoo, Google and MSN entering content and information sales could mean not only new revenue streams for the online Internet Giants but unwanted or fresh competition for journalists, Authors, writers, consultants, and every entrepreneur, service and industry around the world. Put simply, this may mean reduced sales, clients and price increases in most areas of the Internet that was once an even and fair marketplace.

    Yahoo has just announced it is releasing its Yahoo Style Guide which is an SEO manual of how to write for search engines, optimising web-pages online as oppose to writing for print newspapers or magazines off-line. I do agree writing on-line to off-line is very different in many ways. But what concerns me as an SEO Consultant and small business entrepreneur is how Internet giants can now directly compete or take clients, business and sales from the very people who work, coach, train and write an array of content representing many services and industries daily, often building up search-engines for FREE.

    Do search engine Giants care? Yahoo, Google and MSN could very well argue they originated and created SEO, I disagree. They created clever mathematical algorithms and web applications that forced developers, entrepreneurs, professions and SEO masters of the world to figure out how best to research, plan, strategise, write, balance, test and submit to various search engine Giants. SEO also represents paid and organic, monetization, writing styles and techniques. It is frightening to think Yahoo, Google and MSN could potentially monopolise, control and openly enter the information sales arena and create HUGE [unlimited] sales and revenues plus control SERP’s, filtering and price.

    e-book global information sales, has been around from the start of the Internet. It can even be argued e-book information sales, is what has made the Internet a global success. The Internet Giants largely sold only what they patented; created and manufactured promoting and allowing an “open” and free world economy of online innovation, submission and trade but this appears to be rapidly changing.

    Potentially, not only will this drive up the costs of doing business online but now every business, consultant, writer, journalist and industry will directly be competing with Google, Yahoo, MSN, Facebook, MySpace and YouTube that immediately raises barriers to entry of online marketing, advertising and sales worldwide. This is also potentially unfair competition which could explain the possible reasons why China, Pakistan and some European countries are today adopting a defensive or protectionist approach to Internet Giants gathering global WIFI information without people, countries or government approval.

    In May of 2010, Google announced it will be selling e-books by the summer. This will undoubtedly send shivers up the backs of every affiliate and online business or entrepreneur male or female who are already struggling through a global financial crisis to now have Google the one we all submit our content too for FREE to now compete and sell alongside every Industry and service. This is not good news! How can one fairly compete with Giants who control the SERP’s and algorithms of search engines? Further, if the news and music industry went into a long coma, because of the online competition of the Giants what say the mom-and-pop or small businesses of the world?

    The only real choice, businesses and people can use to curb the effects of such a direct competition is vote with your wallets and ensure how much power and sales Internet Giants can exercise.     



    Disclosure: no positions
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