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I am a Graduate, SEO Online Business Strategist and the CEO of InfoGuruShop.Com I blog, coach and write daily covering SEO, Google, Facebook, Microsoft, Rupert Murdoch, Web, Internet, News Media and global Business. I am passionate about International Business and the Internet and love what I... More
  • The Real Value of SEO & PPC 3 comments
    Jul 14, 2010 2:28 PM

    SEO & PPC though uniquely different with PPC being keyword machine-based Google, Yahoo or MSN web application paid ad services. Whereas SEO is 'human' organic keyword, content, linking, article writing and online strategy that does not require paid advertising or software to get SERP's on Google, Bing or Yahoo.

    Over the many years I have been online we are now finally seeing large and Small companies, even newbies demanding SEO [ Search Engine Optimization] coaching, training and expertise. It is the goal and dream of most companies and individuals online to be ranked or found in the top 20. But what does it REALLY take to not only get ranked but stay ranked long-term? What is Google algorithms really up too? Is Google for or against promoting small. medium or large businesses online? Why does every online business or company need in-house SEO regardless of whether or not they are ranking high with PPC campaigns.

    SEO & PPC is a in-valuable TWO-TIER ONLINE STRATEGY

    If you are operating one or a number of PPC campaigns kudo's to you. But what happens if one day, you suddenly get sued, lose a big client, hit recession or run low or out of cash-flow? How will you fund your PPC campaigns when you now need to make cut backs or reduce expenditure? This is where SEO comes into value! All wise companies and entrepreneurs online will implement a 50-50 PPC & SEO strategy. This will not only save you much needed cash-flow especially in a global financial crisis or recession but professionally handles all of the short to long-term aims and objectives for ANY online advertising campaign.

    I have read and met so many one-sided or undecided PPC or SEO mentalities. How sad! What ever happened to effective long and short-term results based planning and budgeting? The real wisdom, knowledge and understanding of how to maximise your online advertising and marketing campaigns lies in a TWO-TIER ONLINE STRATEGY that not only gets you where you want to go but "protects" your hard-work, ranking, links, investment and SERP's.

    Yes, I agree, SEO is not easy to learn and implement overnight! Google, Yahoo and MSN knew the online masses could not learn SEO quickly so they intelligently created PPC an online applications cash-cow system for those who cannot be bothered to "learn" how to keyword research, article write, link, blog, tweet, social network, directory submit etc. etc. Google, Yahoo and MSN also knew SEO was short-long-term and PPC was the instant or immediate solution for large or medium companies who needed results NOW! So the GIANTS milked the global PPC cows daily amounting to Billions.  
    If you have the budget or cash PPC can drive traffic to your website instantly! That is presuming you have the right headline, keywords and landing page that converts visitors into sales, registration or members. Then you will need tracking software that lets you know what your visitors do from entry to exit. Yet, only an SEO team can 'humanly' boost and protect your online PPC strategy as they write, blog, link, submit and tweet daily on your behalf so your website is also growing organically. This is like the farmer who not only uses machines to quicken the process and heavy load of farming for his harvest yet he or she still applies the grain or seeds systematically as a daily plan by teamwork and people. No machine without people can make a factory, business or farm successful. This is also true globally online!   XDBUGAMCC2HR

    Software and all web applications are virtually useless without hands, brains and humans to use them. What it really takes to get ranked high on Google is originality, creativity and innovation! This is true whether you largely use PPC or SEO strategies the more original, creative and innovative your PPC campaign the more clicks and minds you attract. This is how the world of advertising works AIDA Action+Interest+Desire = Action. Without any of the above this will not be materialised. The good thing about PPC is you do not pay until someone clicks on your ad, Well, what about competitive click-fraud? We cannot discuss this in detail but "caution" is a great way to approach the online world. Try to spend steadily never in a hurry for clicks, hits, traffic or results and never campaign without an SEO back-up plan.   

    Is Google for or against Large, Small or Medium Businesses? 

    Google has to be the smartest, most competitive GIANT company on the planet to have out-performed Microsoft. You have to give Google kudos. This company is now in battle with Apple in all areas of product innovation, development and launch. Google will do whatever it takes to retain their market share and customers. This is why mergers and acquisitions are taking place from the USA to India by all GIANT Internet companies like Google, Facebook and Microsoft. Google does have a hard-nose and fore-head! I love Google! But when Google begins to now take the ideas and initiatives of hard-working people who submit their e-books, music, articles, newspapers, software, games and magazines to it for FREE then brainstorm and compete this is unfair. Google is now getting ready to enter Social Shopping or ecommerce, music downloads and e-book sales.

    The question then becomes WHAT NEXT? Google is no longer a search engine or online Advertising Company. Google boldly appears to resemble a Wal Mart GIANT that has decided to compete with anyone on the Internet. To any businessman or Woman this is disturbing. Google already controls Web Traffic algorithms so who can compete with that? If Google decides regardless of how much PPC campaign money you place on the table to limit or reduce your traffic count who can say otherwise? If you are doing business online one has to now plan with Google as a global competitor or at minimum at a potential competitor.

    Regardless of how Google operates or performs its global business Google has provided user friendly web tools to boost SEO campaigns. All wise SEO consultants will pay close attention to how and what Google wants, says and does. As for BING, Facebook, Twitter and Yahoo they too are making huge changes from the redesigning pages, increasing social applications to mergers and acquisitions. Whatever the results SEO and PPC should work hand-in-hand.

    Have a great day!  


    Disclosure: no positions

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Comments (3)
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  • LarryRossdale
    , contributor
    Comments (8) | Send Message
    Great article. While SEO is important, it would behoove companies to hire an outside internet marketing company like that have the tools and the knowledge to perform these services, rather than attempt them in-house
    1 Oct 2010, 11:35 AM Reply Like
  • njwebmasters
    , contributor
    Comments (2) | Send Message
    Nice read... sometimes browsing for a freelance developer with past work in your industry is best for local seo services
    27 Aug 2015, 02:39 AM Reply Like
  • njwebmasters
    , contributor
    Comments (2) | Send Message
    Sometimes it is best to browse linkedin for the best profiles that make sense for SEO Services with experts who have worked within your industry.
    27 Aug 2015, 02:39 AM Reply Like
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