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Phil Mangieri is a Partner at Restaurant Research LLC - a research firm which provides clients with valuable restaurant store level benchmarking data for $1B+ chains. RR data, which is obtained through our extensive network of restaurant industry players, is used by clients to maximize unit... More
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  • Correlation Between Sales And New Product News 0 comments
    Jan 30, 2013 2:50 PM

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    • The QSR Hamburger segment has been on a tear since the Great Recession in an effort to drive sales growth with new menu news (strong product development). We wait to see the implications of a slight 2012 slow-down in new product development.
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    • The QSR Sandwich segment pushed hard in 2010 to create new menu news and then took a breather over the last 2 years. In any case, this segment is generally less dependent on new product news (2012 comps are not yet available for these privately held chains).
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    • The QSR Pizza segment demonstrates a 1 year sales lag related to the level of new product news. Less news in year 1 = less sales in year 2 and vice versa. Notably, new product news was down rather substantially during 2012...
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    • The QSR Chicken segment is similar to the Sandwich segment in that 2010 represented a strong year in terms of new product news followed by a breather over the last 2 years. However, we believe segment players are currently focused on quality improvements which is always a good thing.
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    • The QSR Coffee/Bakery segment also significantly ramped-up new product news during 2010 before easing back over the last 2 years. However, segment players may do well to return to new product development judging by a slight slow-down in 2012 YTD comp trends.
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    Source: RR



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    Restaurant Research LLC leverages an extensive network of industry players as part of its annual Concept Benchmark Analysis due diligence process for 22 large US restaurant chains. Also, RR tracks store level data for all major chains with system-wide sales in excess of $1B across all major restaurant segments in order to produce 11 key Industry Data Topic reports.

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