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Trends In Protein & Produce Consumption

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Restaurant Research Think Piece - January 2014

Eating Healthy

  • What does an older, more health conscious consumer population eat?
  • Depends on who you ask? According to the USDA, the obvious answer is less red meat and more poultry as evidenced by the top chart. Apparently, seafood consumption has just been treading water...
  • Tyson's data as presented in the middle chart shows a different look at boneless/skinless (B/S) chicken consumption which peaked during 2008 after ramping-up significantly since the start of the new millennium. This data suggests to us the possibility that protein consumption (even the healthy chicken kind) is tied to economic strength and price, even in the US.
  • One thing is clear from the bottom chart below, Americans are doing a good job of eating more of their veggies and fruits.
  • Conclusion? While healthy is here to stay, the restaurant industry can still probably count on overall higher protein demand when there is more cash in the consumers' wallets.

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Sources: Restaurant Research & USDA

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Restaurant Research LLC leverages an extensive network of industry players as part of its annual Concept Benchmark Analysis due diligence process for 22 large US restaurant chains. Also, RR tracks store level data for all major chains with system-wide sales in excess of $1B across all major restaurant segments in order to produce 11 key Industry Data Topic reports.

Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research's analyses and opinions are not a guarantee of the future performance of any company or individual franchisee. RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Copyright 2014 Restaurant Research® LLC. All rights reserved.