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CMG Should Scrap Current Plans for a New Asian Concept and Just Buy Sushirrito

|Includes:Chipotle Mexican Grill, Inc. (CMG)

Recently, Chipotle Mexican Grill (CMG – $218.20) management has been discussing plans to develop an Asian concept with a ‘model’ similar to Chipotle (fresh ingredients, transparent prep, etc.). 

Why waste time developing a new concept when there appears to be a proven winner in operation today?  Sushirrito (www.sushirrito.com) is located in San Francisco in SOMA bordering the financial district.  It’s getting rave reviews (click here).  We’ve never seen lines so long!  Ironically, it’s right across the street from a current Chipotle location (comp store sales are likely imploding at this particular Chipotle store).

Something tells us that you’ll be hearing more about Sushirrito in the near future.

SushirittoOpening

Stocks: CMG