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CMG Should Scrap Current Plans for a New Asian Concept and Just Buy Sushirrito

|Includes:Chipotle Mexican Grill, Inc. (CMG)

Recently, Chipotle Mexican Grill (CMG – $218.20) management has been discussing plans to develop an Asian concept with a ‘model’ similar to Chipotle (fresh ingredients, transparent prep, etc.). 

Why waste time developing a new concept when there appears to be a proven winner in operation today?  Sushirrito ( is located in San Francisco in SOMA bordering the financial district.  It’s getting rave reviews (click here).  We’ve never seen lines so long!  Ironically, it’s right across the street from a current Chipotle location (comp store sales are likely imploding at this particular Chipotle store).

Something tells us that you’ll be hearing more about Sushirrito in the near future.


Stocks: CMG