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Retail Geeks is a blog providing institutional investors unbiased retail/consumer industry commentary and data. http://www.retailgeeks.com/
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  • Retail Sector Facebook ‘Fan’ Winners and Losers – January 2011 0 comments
    Feb 1, 2011 12:37 PM | about stocks: BBBY, ANN, DENN, NWY, DPS, CWTR, TJX, RSH, JCG, LOW, KO, SBUX

    Social media is fast becoming the most effective approach to boost brand awareness, understand their customers, get feedback, as well as direct traffic to a company’s web site.

    We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and a few others).  Click here to see our compilation of monthly Facebook ‘fan’ numbers.

    It is worth noting that out of the 190 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in January 2011 versus the prior month: 

    Bed Bath & Beyond (BBBY – $48.00) +241.3%
    AnnTaylor LOFT (ANN – $22.12) +128.6%
    Denny’s (DENN – $3.80) +89.5%
    New York & Company (NWY – $5.59) +88.3%
    Schweppes (DPS – $35.43) +77.2% 


    Interestingly, we highlighted ANN Taylor LOFT in last month’s survey (click here) for producing a dismal December 2010 monthly ‘fan’ growth rate of less than +1.0%.

    Conversely, It is worth noting that out of the 190 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in January 2011 versus the prior month: 

    7UP (DPS – $35.43)+0.6%
    Coldwater Creek (CWTR – $2.91)+0.9%
    TJ Maxx (TJX – $47.39)+1.1%
    Radio Shack (RSH – $15.15)+1.5%
    J. Crew ($43.42) & Lowe’s ($24.80)+1.8%

     
    Coca Cola (KO – $62.85) had the largest number of ‘fans’ at the end of January 2011 with 22.1 million followed closely by Starbucks (SBUX – $31.53) at 19.4 million. 

    Again, click here to see our compilation of monthly Facebook ‘fan’ numbers.

     



    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.
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