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  • 1 Of Retail's Biggest Turnarounds Further Along In Its Turnaround 0 comments
    Feb 7, 2014 12:42 PM | about stocks: JCP

    J.C. Penney (NYSE:JCP) is one of most talked about turnaround stories in the investment space today. The big news is that Penney is closing 33 of its underperforming stores, meaning some two thousand jobs will be lost. On the plus side, the move will save the company some $65 million per year. Even still, the retailer is back down near decade lows.

    Just as the airline industry has gone through rationalization over the last half decade, the retail industry could use a similar breakthrough. This includes closing a number of underperforming stores. J.C. Penney has already gotten out in front of the store closings, announcing, last week, that it plans to close 33 stores, that's 3% of Penney's store base. The move is expected to be the first of many to help bring more rationalization to the industry, by decreasing the number of underperforming stores.

    Other major retailers looking to close stores include Aeropostale (NYSE:ARO), which plans on closing 175 stores over the next couple years, and Wal-Mart has over 100 U.S. stores that have negative same-store sales declines of more than 3 percent.

    More specially, for Aeropostale, it is looking to close upwards of 50 stores in fiscal 2014, and remodel another 25. The company is looking to invest upwards of $35 million in 2014 to make certain infrastructure investments and remodel stores. Compare that to the $82 million the company spent on capital expenditures in 2013. The other thing is that Aeropostale is trying to do includes targeting more fashionable products, other than just jeans and t-shirts.

    However, it still doesn't appear to be a worthwhile investment when looking at its future growth prospects. Aeropostale's price-to-earnings-to-growth ratio is a 3.9; anything above a 2 is considered high.

    Wal-Mart is the other major retailer needed close some stores. One of the big issues facing Wal-Mart is that its store size is daunting. Its Supercenter stores sit on nearly 30 acres of land. However, Wal-Mart does have a bright spot with its grocery offerings, helping the retailer better compete with the likes of Kroger and Target. However Wal-Mart is trading in line with major peer Target from a valuation perspective, yet, it's return on equity is 15%, 8 percentage points below target.

    Store closings just the latest in Penney's line of initiatives

    As part of the plan to revamp its stores, Penney has been opening Sephora stores within its stores. What Sephora does is draws in the larger millennial shopper base. It now has over 440 Sephora store within a stores.

    Penney has already brought back promotions, helping comparable store sales grow 10.1% year over year for the November month. Helping to further drive Penney's sales growth should be the company's realigning of its .com and ecommerce business. During the third quarter, online sales via were up 25% year over year. And in conjunction with its store closings, Penney is also bringing back sales commissions.

    Last week, Penney also changed its poison pill policy, lowering the threshold for the plan from 10% to 4.9%. This now requires investors looking to buy more than 4.9% of the company to receive board approval.

    Bottom line

    Investing in this turnaround doesn't come without risks. The retailer still operates in the "red," posting another loss, of $1.81 per share, for the third quarter. Quarterly sales were down over 5% year over year for the quarter. However, Penney is trading at 75% of its book value, which is well below the major department chains. Macy's trades at 3.7 times book value and Kohl's at 1.8 times book value. Investors with a steel stomach might be able to make money over the long-term with Penney.

    Disclosure: I am long JCP.

    Stocks: JCP
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