modd32's  Instablog

Send Message
Staff reporter of
  • Shanda Bets on Future with Underpriced E-reader 0 comments
    Aug 9, 2010 2:07 AM | about stocks: SNDA, AMZN, AAPL

     (source:178) Newly released e-readers from Shanda are almost $147.7 below its production cost, targeting at enlarging original literature selling.

    Bambook, a new e-reader released by Shanda, is priced at $147.4, half of the product cost. Everybody who has been curious about Bambook before is shocked by the extremely low price. Since the products of the same functions from Hanvon and Huawei are sold for nearly $443.

    "This is what we visualized before, and we are betting on the future, not the current profit.”Hou Xiaoqiang, CEO of Shanda Literature told the reporters. According to Hou, the production cost for Bambook is $266.

    As a content provider which is different from companies making profit through hardware, Shanda is actually hoping to enlarge the number of their readers through this new device they sell. 

    Disclosure: no position
    Stocks: SNDA, AMZN, AAPL
Back To modd32's Instablog HomePage »

Instablogs are blogs which are instantly set up and networked within the Seeking Alpha community. Instablog posts are not selected, edited or screened by Seeking Alpha editors, in contrast to contributors' articles.

Comments (0)
Track new comments
Be the first to comment
Full index of posts »
Latest Followers
Instablogs are Seeking Alpha's free blogging platform customized for finance, with instant set up and exposure to millions of readers interested in the financial markets. Publish your own instablog in minutes.