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Dominic Jones
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My firm counsels investor relations departments of public companies around the world on how to use web technologies to communicate with investors, analysts and investment bloggers. Our research and guidelines have been cited and referenced by industry associations, academics and consultants... More
My company:
IR Web Reporting International Inc.
My blog:
IR Web Report
  • Seeking Alpha for Investor Relations: Open to Suggestions 3 comments
    Nov 24, 2009 2:12 PM
    I've started a series of posts for investor relations professionals and company executives that is exploring how they can become successful contributors to the Seeking Alpha community. My overriding objective is to ensure that IROs and company executives have a realistic understanding of what is required for them to add value to the site.

    It's clear from the input I've already received from SA regulars that companies that join simply to push out news releases and promotional materials are going to fall flat on their faces, and potentially alienate people here.

    I've also received some excellent suggestions from SA regulars on the types of content they'd like to see from companies, but I can always use more input from the SA community.

    The first post is an overview of SA and its audience (I'll update this list as new posts are posted):

    1. For Investor Relations, Seeking Alpha may be the ideal social network
    http://www.irwebreport.com/daily/2009/11/24/for-investor-relations-seeking-alpha-may-be-the-ideal-social-network/

    2. How to Get Started on Seeking Alpha
    http://www.irwebreport.com/daily/2009/12/01/how-to-get-started-on-seeking-alpha/

    3. Why Regulation FD shouldn’t keep you from Seeking Alpha
    www.irwebreport.com/daily/2009/12/08/reg.../

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    I am pleased to see I have somewhere to go for help in getting the most value from SA as a company executive in IR, and how I can become a successful contributor to the Seeking Alpha community. Thank you for the posts Dominic, I look forward to learning. You are a great resource for how to do things right for us IR folks.
    24 Nov 2009, 11:09 PM Reply Like
  •  
    Dominic, thank you for the link to this article. I find that the majority of "IR" efforts on Twitter and Facebook are nothing more than the same thing they have been doing with email for years- blasting out messages. I have heard the complaint that SA is so big that they get "lost". Another issue in the community based IR thing is the huge egos that many IR people carry around with them. I agree that social media will continue to expand and the old way of doing things will gradually become obsolete.
    25 Nov 2009, 09:47 AM Reply Like
  •  
    Tom, Interesting comments. I can see how IROs can feel they're not getting the profile on SA they think they deserve. Will be tough explaining to them that profile is earned, not a given.
    30 Nov 2009, 02:37 PM Reply Like
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