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Alan Brochstein, CFA
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Alan Brochstein, CFA has worked in the securities industry since 1986. He founded AB Analytical Services ( in 2007 in order to provide independent research and consulting to registered investment advisors. In addition to advising several different hedge funds and investment... More
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  • Google Changing Terms On AdSense 7 comments
    Apr 20, 2013 8:15 AM | about stocks: FH

    I received this letter on 4/18, and it may substantiate that they have worked around Vringo's patents or at least attempted to do so. At this point, there is no further information than just this notification. It may be totally unrelated.


    We'd like to inform you that, starting April 23, we'll be updating the AdSense Terms and Conditions to make sure they're up to date and in line with other Google product policies.

    When logging in to your account after this date, you'll see a notification that presents you with the updated Terms and prompts you to accept them. You'll be able to skip this notification until May 23. After this 30-day period, one of your account administrators must accept the updated Terms in order for you to access your account and use the AdSense product.

    Here's a brief overview of what's changing:

    • With this new version of the Terms and Conditions, our goal has been to make them as clear and transparent as possible. As a result of this, we hope that it'll be even easier to navigate and find what you're looking for.
    • With mobile being one of the big trends in 2013 and beyond, we're expanding our Terms to cover mobile properties more specifically. We've also incorporated guidelines for using the AdMob SDK and other publisher products.

    The updates outlined above are the main areas of change. There are additional changes throughout, so please review the Terms as a whole before accepting them.

    We look forward to your continued participation in the AdSense program.


    The Google AdSense Team

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

    Stocks: FH
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Comments (7)
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  • coolerheadsprevail
    , contributor
    Comments (93) | Send Message


    Not a techie here, but from my understanding, AdWords (which is what is being litigated between VRNG and GOOG) and AdSense are two different products.


    Your blog title refers to AdWords but the letter from GOOG is discussing changes to AdSense.


    Am I mistaken in my understanding of AdWords vis-a-vis AdSense?


    If not, then perhapes this bears no relationship to anything going on with the case?


    20 Apr 2013, 06:10 PM Reply Like
  • Alan Brochstein, CFA
    , contributor
    Comments (7901) | Send Message
    Author’s reply » I changed the title. Thanks for pointing that out. I am not a techie either. Hopefully, then, it's irrelevant to VRNG. AdWords and AdSense are related:


    "The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. To learn more about AdWords and begin advertising immediately, please visit


    The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad."
    20 Apr 2013, 07:01 PM Reply Like
  • Alan Brochstein, CFA
    , contributor
    Comments (7901) | Send Message
    Author’s reply » I reviewed some documents, and AdSense is part of the system. It seems like they used the term AdWords a lot, but I think the litigation covers both.
    20 Apr 2013, 07:57 PM Reply Like
  • Moon Kil Woong
    , contributor
    Comments (13475) | Send Message
    Adwords is paid advertising placement. Adsense is their system where they paying websites for ad placement. They are heads and tails of the Google advertisement system. As far as I know Adsense has nothing to do with the litigation.
    20 Apr 2013, 11:07 PM Reply Like
  • Alan Brochstein, CFA
    , contributor
    Comments (7901) | Send Message
    Author’s reply » If you review the documents from the trial, that appears not to be the case
    20 Apr 2013, 11:51 PM Reply Like
  • moishe62
    , contributor
    Comments (16) | Send Message
    This states that it is a change of terms and conditions for those advertising and geared also to deal with mobile. There is no mention of a change in their process of ad ordering. Also, AdSense is not AdWords and the damages flow from AdWords if I am not mistaken.
    22 Apr 2013, 02:14 AM Reply Like
  • Alan Brochstein, CFA
    , contributor
    Comments (7901) | Send Message
    Author’s reply » Stay tuned - they address changes overall. My read is that you are mistaken. We'll have to see if the changes are "real". For all I know this is just smoke and mirrors, an exercise designed to "prove" their workaround.
    22 Apr 2013, 07:22 AM Reply Like
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