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Jeremy Frommer, CEO of Hedge Fund LIVE Jeremy Frommer has 20 years of industry experience and is currently responsible for general management and leadership of the General Partner. Previously, Mr. Frommer was a Managing Director and Head of the Global Prime Services Group (“GPS”) at RBC Capital... More
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  • Apps- The big business  0 comments
    Mar 8, 2011 8:41 AM | about stocks: AAPL


    With the amount of smartphones exceeding the amount of personal computers by 2014, the mobile apps industry will grow exponentially. We live in a society where technology is essential. There is an app for just about every aspect of life. You are able to utilize your phone as a remote for your car.  You can play games or catch up on the news.  Although this is a very competitive industry, it is fairly easy to enter. All that is really required is an idea, a computer, and a programer and you can create an “app”.  As I read techcrunch daily, I constantly hear about start-up app companies receiving seed money from venture capitalists or being bought out by big tech companies.  Companies like Facebook and Apple provide a platform for the app world, allowing these companies to reach their consumers, which are in excess of 500 million.  About 81% of apps downloaded today are free.  The way they are able to generate revenue is through advertising. The app industry is said to be a $15.1 billion industry.  16% of it, or $5.2 billion, comes from advertising.  It is said that by 2014 that 30% of the revenues will come from advertising.  Any company who advertises is taking note of this.  They are creating ads for the apps allowing them to reach a wider customer base.



    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.
    Stocks: AAPL
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