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Is this a white iPhone or a unicorn?

Jul. 30, 2010 10:39 AM ETAAPL
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Recent news out of Apple indicated that the white iPhone 4 is proving more challenging to manufacture than previously anticipated. For this reason, AAPL will be delaying the white phone’s release until “later this year”. Some websites are reporting that the problem is “light seepage”; the phone’s backlight is visible through the rear cover of the phone, while others believe it has something to do with the white paint on the front of the phone. I am no more of an Apple-phile than the next guy, but I can understand that Apple wants to get it right, what I have trouble wrapping my head around is that true, die-hard Apple fans are actually upset over the delayed launch of this phone. Kudos to Steve Jobs for training a generation of unsuspecting youth to believe that the color (or hue) of their phone is more important than the reception it gets. Even more amazing to me is that what people are waiting for is a white phone – white. Isn’t Apple the computer manufacturer that used to charge more for its non-white MacBooks? When it comes to MacBooks white is uncool, but when it comes to phones, white is, all of the sudden, this season’s must-have color? I honestly don’t get it, but I am most impressed that it works. Perhaps Dilbert creator, Scott Adams wasn't too far off when he postulated in a recent blog: "I've wondered for some time if Jobs studied hypnosis..."


Disclosure: long AAPL

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