Let me start by saying this, I like what Blackberry has done with the Z10. I have been hands on with the device and it's not bad, it is a big step forward for the company. There is a problem for BBRY, the Z10, and its BB10 OS though, the game has significantly changed. The manic days of smartphone releases are over, there are just too many really, really good smartphones out there.
BBRY bulls who think there is going to be a ground swell movement to the Z10 reminiscent of old iPhone days are deluding themselves. BBRY is not re-inventing the game, like Apple did, they are basically just trying to catch up.
So what am I getting at? Well, sure BB10 and the Z10 may be the newest thing right now, but it's going to be short lived...let me show you:
Samsung Galaxy S4
Motorola X Phone
Apple iPhone 5S
Sony Experia Z
Microsoft Surface Phone
Nokia EOS (Lumia 1000)
Huawei Ascend Mate
LG Optimus G Pro
All these phones will come out in 2013, they will all be very, very good devices, and they will all be competing for the same market share, with each other and with the BBRY Z10. So yes, the Z10 has hype right now, but can it last long enough to change BBRY's fortunes? Can the Z10 and BB10 be hot long enough to turn the company around? Right now nobody knows, but most have already made their bets. Time will tell.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.