EQ Labs, Inc. (OTCPK:EQLB)
EQLB announced that poker superstar and celebrity spokesperson Vanessa Rousso appeared with Company CEO Mo Owens on the Las Vegas affiliate of ABC television (KTNV - Channel 13) promoting EQLB effervescent energy tablet.
On June 24, 2010, EQLB announced that Vanessa Rousso had signed an endorsement contract with EQLB. Ms. Rousso is a member of the prestigious Team PokerStars. In addition, she signed an endorsement contract as a celebrity spokesperson for Go Daddy in 2009. Ms. Rousso also appeared in the Sports Illustrated Swimsuit Issue.
EQLB CEO Maurice Owens was featured on "The Morning Blend" show talking about the virtues of EQ Energy drink while also displaying EQLB's complete product line.
Mr. Owens commented, "Since I appeared on The Morning Blend show last, we have seen our sales accelerate throughout the Las Vegas region. Several retail locations have completely sold out of our product and we have received orders for more product. As Vanessa said on 'The Morning Blend' show, she is now using EQ at the poker tournaments that she appears in and it helps her to be on her game. We will be announcing more celebrity spokespeople in the near future."
EQLB manufactures and markets energy drink products in the United States and Latin America. EQLB offers EQ Smart Energy Drink, a tablet that provides an instant energy drink once added to any beverage. EQLB distributes its products through national and regional distributors. EQLB was founded in 1996 and is headquartered in Las Vegas, Nevada.
To learn more about EQLB visit: http://www.drinkeq.com
Coca-Cola Company (The) (NYSE:KO)
KO and The Nature Conservancy announced today the release of a water footprint report in conjunction with World Water Week in Stockholm, Sweden. The report, entitled “Product Water Footprint Assessments: Practical Application in Corporate Water Stewardship,” examines three pilot studies that were conducted on KO products & ingredients.
A product water footprint is the total volume of freshwater consumed, directly and indirectly, to produce a product. A full water footprint assessment considers the impacts of this water consumption on local watersheds, as well as appropriate response strategies to minimize those impacts.
KO manufactures, distributes, and markets nonalcoholic beverage concentrates and syrups worldwide. KO principally offers sparkling and still beverages. KO's sparkling beverages include nonalcoholic ready-to-drink beverages with carbonation, such as energy drinks, and carbonated waters and flavored waters. KO's still beverages consist of nonalcoholic beverages without carbonation, including noncarbonated waters, flavored waters and enhanced waters, noncarbonated energy drinks, juices and juice drinks, ready-to-drink teas and coffees, and sports drinks. KO also offers fountain syrups, syrups, and concentrates, such as flavoring ingredients and sweeteners. KO markets its nonalcoholic beverages primarily under the Coca-Cola, Diet Coke, Fanta, and Sprite names. KO sells its finished beverage products primarily to distributors, and beverage concentrates and syrups to bottling and canning operators, distributors, fountain wholesalers, and fountain retailers. KO was founded in 1886 and is headquartered in Atlanta, Georgia.
To learn more about KO visit: http://www.cocacola.com
Pepsico, Inc. (NYSE:PEP)
Based on its success and impact, PEP will continue to fund the Pepsi Refresh Project and intends to launch the program in Europe, Latin America and Asia in 2011.
Launched in the U.S. and Canada in 2010, next year, the Pepsi Refresh Project will come to life on a global scale. International market activations will be tailored to ensure relevance to local communities.
"The Pepsi Refresh Project has demonstrated that bringing simple ideas to life can create a powerful impact in local communities," said Lauren Hobart, CMO sparkling beverages, PEP Beverages America. "Over the past year, we've been inspired by the quality and impact of the ideas put into action by Pepsi fans across the U.S. And we're excited to extend the impact of the program next year in the U.S. and around the world," she continued.
PEP manufactures, markets, and sells various foods, snacks, and carbonated and non-carbonated beverages worldwide. PEP operates in four divisions: PEP Americas Foods (NYSEARCA:PAF), PEP Americas Beverages (PAB), PEP Europe, and PEP Asia, Middle East and Africa (AMEA). PEP was founded in 1898 and is headquartered in Purchase, New York.
To learn more about PEP visit: http://www.pepsico.com
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