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Size Matters to AOL

In The Wall Street Journal by Emily Steel (You’ve Got Ads), Sept. 13, 2010 ({MP} pg.B1-2). Having experienced a 27% decline in ad revenue from the past year AOL unveiled a larger, more interactive ad format. The new ad format allows for the inclusion of photo galleries, video, coupons and Facebook and Twitter interfaces. The ad campaign is part of a larger restructuring effort by CEO Tim Armstrong as he ushers the company from being a subscription based service to an ad based media company. (Tim Armstrong, CEO, AOL, Sean Ffinnegan, Chief Digital Officer, Starcom, wsjreview.com).



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