Malls and Mobile: Strategic Mobile Marketing Partnerships Change the Face of Shopping
Point Roberts WA -May 13, 2013 - (www.investorideas.com newswire) Investorideas.com staff: Investorideas.com, an investor research portal specializing in investing ideas in leading sectors including tech and mobile stocks issues a news and trading alert for mobile commerce and mobile marketing trends in retail and some of the recently announced deals that are changing the way retail consumers are reaching out to consumers.
Yesterday a deal was announced between MobileBits Corporation (OTCBB: MBIT) and DDR Corp. (NYSE: DDR), the owner and manager of 445 value-oriented shopping centers representing 116 million square feet in 39 states, Puerto Rico and Brazil.
MobileBits Corporation (OTCPK:MBIT) provider of SAMY℠, the award winning mobile marketing and engagement network, announced a strategic agreement with DDR Corp. (DDR), to roll-out the SAMY solution to all DDR retail centers.
In an effort to complement and enhance their current mobile technology solutions, MobileBits intends to integrate the ValuText location-based functionality into the SAMY solution, resulting in additional opportunities for merchants and consumers to interact. The existing 800 ValuText retailers representing more than 10,000 merchant locations and over 1,200 campaigns will benefit immediately by the transaction. SAMY will also be made available to all 14,000 individual DDR brand tenants and SAMY marketing assets will be deployed to all DDR shopping centers nationwide to support the rollout.
SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards via their mobile devices.
This follows a trend established with real estate giant Simon Property Group, Inc. (NYSE:SPG), a company that owns or has an interest in 373 retail real estate properties comprising 256 million square feet of gross leasable area in North America, Europe and Asia and shopkick to provide a rewards based shopping app deployed to 100 malls. .
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