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ModusLink Global Solutions recently announced that the company has won recognition, for the fourth consecutive year, at Supply & Demand Chain Executive Magazine's 2012 Green Supply Chain Awards. An award was won for helping a partner achieve a reduction in packaging design.

ModusLink is focused on providing supply chain logistics services to help improve their clients' revenue, cost, sustainability, and customer experience objectives. ModusLink has clients in such diverse industries as consumer electronics, communications, computing, medical devices, software, luxury goods, and retail, while supporting more than $80 billion of its clients' revenue. The company manages approximately 470 million product shipments through more than 30 sites in 15 countries.

The Supply & Demand Chain Executive Magazine award was won by helping a ModusLink client reduce the packaging material of its line of flash memory products, including USB and USB Mini devices, SD cards, and Micro SD cards. The goal of the project was to reduce greenhouse gas emissions as well as the volume of packaging material and shipping costs. The new packaging design resulted in a 50 - 80% reduction of paper use, 50% reduction in plastics, 157% average increase in pallet density for shipping, and a 45% reduction in shipping costs.

"A key challenge that many companies encounter in their sustainability efforts is the difficulty that comes with changing business as usual," said Lorcan Sheehan, senior vice president of marketing, ModusLink. "An example in this case was the entrenched belief that each product should be accompanied by a comprehensive product manual. Our packaging engineers worked to find an innovative solution that allowed for printing instructions directly onto the blister pack. We helped the client meet its aggressive sustainability goals by eliminating the separate manual, but also took into account the company's need to ensure all necessary product information was readily available to consumers."

For more information, visit www.moduslink.com

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