MissionIR's  Instablog

The subsidiary of Liberator Medical Holdings, Liberator Medical Supply, established the Liberator brand as a leading national direct-to-consumer provider of quality medical supplies to Medicare-eligible senior citizens. The company offers a simple, reliable way to buy medical supplies needed on a regular, ongoing, repeat-order basis, with the convenience of direct billing to Medicare and private insurance companies.

The company yesterday announced the financial results for its first fiscal quarter ended December 31, 2012. Sales increased by $2.755 million, or 18.6%, to $17.551 million, versus sales of $14.796 million in the same year ago period. The increased sales were due to Liberator's continued direct response advertising campaign. The campaign's goal was to acquire new customers and obtain strong re-order rates from existing customers.

Income from the company's operations for the first fiscal quarter rose by $1.479 million, or 189.9%, to $2.258 million in comparison to the prior year's $779,000. The rise in Liberator's operating income can be attributed to increased gross profits driven not only by the company's higher sales volume, but also by a reduction in operating expenses as a percentage of sales.

The company's president and CEO, Mark Libratore, commented on the results: "Based on investments we have made in our employees, infrastructure and technology, we expect to continue to increase our operating margins and cash flows for the fiscal year 2013 compared with fiscal year 2012."

For further information about Liberator Medical and the services it provides, please visit www.liberatormedical.com

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