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  • PITOOEY! Inc. (PTOO) Set To Change Mobile Marketing 0 comments
    Jun 17, 2013 5:45 PM

    PITOOEY! Inc. was founded on the idea that marketing's biggest problem is irrelevance. In spite of tremendous advances in personal communications and social media, the relationship between vendors and consumers is still so distant that it barely exists in any meaningful way. Some have capsulated the status of the relationship by saying simply that, if it were a marriage, it would be one step away from divorce. The result is that expensive marketing and advertising efforts are traditionally seen as far more intrusive than helpful, something to be avoided rather than embraced. The goal of PITOOEY! is to create a different kind of multi-service global digital marketing agency.

    To this end, the company has developed and beta launched its proprietary patent-pending iPhone app, designed as a first-to-market product to create a one-to-one relationship between vendors and consumers, not previously seen in the mobile market space. With its trademarked Build-Your-List feature and software, it brings a new dimension to preference-based marketing by allowing consumers to receive offers, discounts, and updates only from those businesses that they personally select. The company sees it as a new standard in business-to-consumer mobile marketing.

    PITOOEY! Inc. has a number of differentiating factors going for it:

    • Innovative Product Portfolio
    • Patented And Defensible Technology
    • Large Fragmented Market
    • Proven Management Team
    • Disruptive Business Model

    Standard SMS text messages are pushed to a particular wireless phone number. Text alerts are controlled by the sender, not the recipient. It's an inelegant and problematic model, with an antiquated location-based functionality, and little long-term relevance. The PITOOEY! model is based on pull messaging, where users search for and receive text based alerts based on user choice, in conjunction with geography, category, and even brand. Paid application-to-consumer text messaging represents a marketing shift, and is poised for astronomical growth.

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