MissionIR's  Instablog

Send Message
We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices. It is our unwavering commitment to connect the investment community with companies that have great potential and a strong dedication to... More
My company:
My blog:
MissionIR Blog
  • Snap Interactive's (STVI) AYI.com Reports Increased Message Activity Following Friends And Interests Integration 0 comments
    Jul 26, 2013 2:12 PM | about stocks: STVI

    AYI.com announced today that its seeing increased messaging between users on its social dating site, now that users can discover what they have in common via the new friends and interests integration. The site, owned by Snap Interactive, now makes it easier for users to see how they're connected to each other.

    AYI.com's friends and interests integration is a move towards differentiating itself from other dating sites. Historically, there has been a large disconnect between the way singles meet in the real world versus online. Offline, singles commonly meet through friends and interests, but very few dating sites offer functionality around the social and interest graph. AYI.com aims to change that. Through its improved browsing experience, the site offers targeted and increased activity, making online dating a better experience for all.

    AYI.com's interest-based matching feature can also extend to other areas of their social media identity; over 25 million AYI.com users have Facebook-connected profiles, making it possible to import interests with just one click. This seamless integration has allowed AYI.com to build up significant scale of interest data, which is updated in real time as users add interests through Facebook. This keeps AYI.com profiles fresh and updated, compared to typical dating sites where data is often infrequently updated or can grow stale.

    Clifford Lerner, SNAP's CEO, remarked, "With over 25 million Facebook connected profiles, SNAP is in the unique position of being able to integrate friends and interests into online dating in a meaningful way. Friends and interest-based functionality also provides singles with an online dating experience that more closely mirrors the way singles traditionally meet in the real world."

    According to current database statistics, AYI.com users have amassed over 1 billion interests in the aggregate. Profiles have an average of about 68 interests per user. Music-related messages seem to generate the most activity on the site, with Adele, Pink Floyd, and Celine Dion being the top interests leading to messaging.

    For more information, visit snap-interactive.com

    Please see disclaimer on the MissionIR website


    Stocks: STVI
Back To MissionIR's Instablog HomePage »

Instablogs are blogs which are instantly set up and networked within the Seeking Alpha community. Instablog posts are not selected, edited or screened by Seeking Alpha editors, in contrast to contributors' articles.

Comments (0)
Track new comments
Be the first to comment
Full index of posts »
Latest Followers


More »
Instablogs are Seeking Alpha's free blogging platform customized for finance, with instant set up and exposure to millions of readers interested in the financial markets. Publish your own instablog in minutes.