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  • Salem Communications Corp. (SALM) Covers All The Bases And Solidifies Position For Further Growth 0 comments
    Apr 23, 2012 2:52 PM | about stocks: SALM

    Salem Communications is widely known among radio listeners to the some 2k affiliate stations its Salem Radio Network® syndicates to, with over 190 hours a day of Christian and conservative values oriented content from the best minds in today's talk (like Bill Bennett, Mike Gallagher, Michael Medved, and Dennis Prager, to name a few). With a much wider audience drawn in by parallel vectors in published print media, web content/streaming, and what has become the dominant national sales firm in Christian-formatted radio, Salem Communications has engineered what is now the largest commercial U.S. radio broadcasting company (by stations and audience coverage) in the Christian and family-themed market, connecting with its audiences on air, online, and in print.

    Salem Publishing™ has quickly become a serious force in printed Christian content distribution through magazines and other publications which speak directly to the Christian audience, as well as the Christian music industry. Pushing over 2M units last year alone, Salem Publishing has become a solid growth vector for SALM, with offerings like Homecoming® The Magazine that ties box office record breaking video series authors Bill and Gloria Gaither, together with a fellowship sharing theme and style, yielding great success. SALM's Xulon Press™ is a shining example of the innovative minds that drive the company's market success; a highly dynamic/effective print-on-demand (POD), digital-based business that targets Christian writers seeking self-publication, it is precisely the kind of organic content springboard the company has proven itself capable of constructing.

    Salem Radio Representatives™, from its Dallas, TX headquarters (14 offices across the country, representing over 400 stations), has quickly become the leading contender in national radio advertising sales among Christian-themed formats. Advertisers obtain the kind of unparalleled access to a faith-based/family values-oriented audience, as well as the kind of rigorous research, advertising acumen, and detailed promotional choices that have made Salem Radio Representatives so successful among the hundreds of client radio stations and more than 20 network programs currently represented. The company has even expanded into creating/placing novel, general market national advertising on client radio stations via their radio rep firm Vista Radio Representatives™. SALM is serious about reinforcing the foundations of the success of the Salem Radio Network and is constantly moving to secure the kind of robust advertising mix required to keep the orchestra in tune. Salem Radio Representatives is the obvious choice for media advertising sales firms among advertisers who seek to effectively maximize receptivity in Christian and family-themed audiences.

    Financial flexibility is important stuff for a media dynamo like SALM, especially when you consider growth potential in the global English-speaking Christian and conservative markets amid the recent formation of a strategic partnership with TuneIn. TuneIn is a great free service offering over 60k AM, FM, HD, and Internet radio stations, as well as over 2M on-demand programs (podcasts etc.), streaming from every continent on earth, directly to listeners, anywhere via sleek mobile apps (top ranking in App Store's Music category across 82 countries worldwide).

    The Salem Web Network™ is SALM's web content and streaming focused division, bringing top marquee URLs like Christianity.com and Christian living focused Crosswalk.com, conservative news powerhouses like Townhall.com and HotAir.com, together with optimal output streaming of the huge buffet of available radio content, seamlessly to all platforms. Today's audience can tune in anywhere via custom smartphone apps, connected vehicle dashboards, and even home-based Internet entertainment systems, making SALM's target market extremely large and accessible. OnePlace.com™ provides online audio streaming to Christian ministries and has become very successful, providing a natural complement to/extension of the block programming radio business, serving over 150 broadcast ministry partners with 30-day archived, on-demand audio streams of the 200 plus audio programs available.

    The Salem Radio Network encompasses an impressive envelope of some 96 radio stations in 37 unique markets across the U.S. (305 markets nationwide), blasting out a decidedly Christian and conservative focused, hearty menu of offerings (Christian teaching and talk available on some 40 stations; news and talk on 23 stations; contemporary Christian music via SALM's "The Fish"® format on 11 stations; business talk on 10 stations; Radio Luz, Spanish teaching and talk on 5 stations; with other formats also available on 6 stations). With 60 stations in 22 out of 25 top markets domestically and a rapidly emerging audience through the digital pipeline, the company is in an enviable growth curve.

    Audiences are tuning in, in ever larger numbers for conservative and Christian content, with talk radio seeing a massive resurgence in the U.S. in recent years, accelerated by the emergence of ubiquitous Internet-based talk-radio and podcasting. The company's Christian-themed Family Talk™ format on SiriusXM (channel 131) is a perfect example of how SALM has really embraced new media venues fully, while retaining the kind of formats their audiences demand. Another good example of this is the recent move to re-brand KRLA-AM in Los Angeles and KTIE-AM in Riverside/San Bernardino as "The Answer", in concert with success of the format in New York City at WNYM-AM 970. A move which Salem's new VP Director, Spoken Word Format, Phil Boyce, characterized as having an exceptionally positive response in New York markets. At the same time the decision was made to add popular morning host Heidi Harris to the lineup for wake-up duty (6am to 9am), something Boyce noted as a being a clear sign of serious, long-term investment in the future of the these stations, magnificently timed with the re-branding effort.

    For more information on Salem Communications Corp., please visit the company's website at: www.Salem.cc

    Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html

    Stocks: SALM
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