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Yesterday, British public-service television broadcaster Channel 4 announced that it has been shortlisted for an IBC2012 Innovation Award. The award recognizes Channel 4's implementation of an app, which was developed by KIT digital for its 4oD video-on-demand service.

The International Broadcasting Convention is the premier annual conference and exhibition for professionals engaged in the creation, management, and delivery of electronic media and entertainment content worldwide. The IBC Innovation Awards recognize the practical application of leading edge technology and successful entries will primarily show how the technology is benefitting the user - whether a broadcaster, content producer, or their viewers at home. The IBC2012 Awards Ceremony will take place on September 9th at 6:30 pm.

Launched in December 2011, the app brings 4oD to Microsoft's Xbox 360 game console, allowing users to browse and choose video content using intuitive gesture and voice controls by leveraging the Xbox Kinect's Voice and Natural User Interfaces. The gesture and voice activated control features are fundamental to the 4oD user experience, and sets the provider apart from competitors. Implementation of this app positions Channel 4 to leverage the Xbox as a video delivery platform to drive future revenue streams.

KIT digital developed and manages the 4oD video-on-demand service for Channel 4 through its broadcast-grade video content management system, which supports the delivery of content to multiple IP-connected devices including computers, Smart TVs, mobile handsets, tablets, and game consoles.

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