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Efficient Alpha provides written content & investment research solutions for small and medium-sized advisor firms. Our core products include: financial newsletters, blogging, presentation preparation, investment research and ghost writing. Our normal clientele are small to medium-sized firms... More
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  • To Those That Were Awaiting My Series On "The Intelligent Investor" 8 comments
    Nov 4, 2013 3:27 PM

    I just received feedback (below) on the first article in my series covering the book, The Intelligent Investor. It seems that Seeking Alpha is much more concerned with short-term investment pitches and schemes than actually educating investors.

    Sorry to those that were looking forward to the discussion but I will not be able to post the rest of the series.

    I appreciate the emails you have sent and your enthusiasm for the series. I hope you will continue to follow my analysis on the site.

    Thank you,
    Joseph Hogue, CFA

    (From Seeking Alpha editors)

    We appreciate the effort, but will pass on this one. The post comes across as too much "how-to" investing, or possibly rather basic for our savvy, investment-minded audience. Please note, our readers are rather sophisticated, and know most of the points you cover. You can use as an instablog post, referring to it in future articles. Or you can offer less on the basic tenets from the book and your strategy and more on actionable implications for investors.

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Comments (8)
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  • wigit5
    , contributor
    Comments (3982) | Send Message
     
    Wow when did SA become a site for just the affluent investor? Really disappointing... when I first came to SA I knew nothing outside of how to buy/sell stock through my banker. No strategy, no thought, just this sounds good...

     

    - 1 to SA... I guess I'll have to start directing new investors elsewhere....
    4 Nov 2013, 04:06 PM Reply Like
  • airlarr
    , contributor
    Comments (231) | Send Message
     
    SA, are you crazy? Do you read the articles and comments? Yes, some are highly sophisticated. But many are yearning for the basics. Quite a few "writers" show a lack of financial knowledge, while many are very strong.
    Based on your comments, I see an SA editor who speaks of what they seek for SA as opposed to the wide range of viewers who use the website.
    4 Nov 2013, 05:36 PM Reply Like
  • Efficient Alpha
    , contributor
    Comments (300) | Send Message
     
    Author’s reply » I agree that many visitors may not need the 'basic' investing education from "The Intelligent Investor" but the fact that anyone can click through an article means that not everyone will have this level of understanding.

     

    I have been in the market for more than 15 years and have the CFA designation and still make some pretty stupid investment decisions. I think the enduring power of the book is that it is so basic, yet the principles consistently beat otherwise abysmal investor returns.

     

    Too bad. I was excited about being able to bring it to readers and the discussion.
    4 Nov 2013, 05:37 PM Reply Like
  • airlarr
    , contributor
    Comments (231) | Send Message
     
    Efficient Alpha, I have been using SA for about a year. Many readers want and need what you are offering. Don't be discouraged, but limit your time in this work.
    I believe SA has a goal of competing with Barrons and believes your work is "beneath" their status. But will many will benefit from it.
    Larry
    5 Nov 2013, 06:21 PM Reply Like
  • Efficient Alpha
    , contributor
    Comments (300) | Send Message
     
    Author’s reply » Thanks airlarr,
    I've noticed the same thing about the site. Have tried to connect with readers on a more holistic basis before, combining education and analysis but have come to the conclusion that the site just wants short copy analysis. It's the ad-model I guess. Get those page views and d**n the torpedoes.

     

    Appreciate the comment.
    Joe
    5 Nov 2013, 07:46 PM Reply Like
  • airlarr
    , contributor
    Comments (231) | Send Message
     
    Here is crazy idea for you: if you have some resources, there is need for website for average Americans to learn how to manage money, investments, personal finance, etc.
    I taught personal finance and see a great need out there. But getting a website going, finding support is big project.
    I suggested this idea to SA but never had response. It could simply be a folder on the website. But no interest.
    6 Nov 2013, 10:14 AM Reply Like
  • Efficient Alpha
    , contributor
    Comments (300) | Send Message
     
    Author’s reply » I looked into the idea a few months ago, problem is that until you reach at least a few thousand visitors per day then you are making less than the minimum wage per hour. Without the syndication to Yahoo Finance, its pretty hard to build that kind of traffic inside of a few years.

     

    Most of the advisors I know that have websites do it more as marketing and then make money off of their services. Since I am an analyst, my commentary and valuations are my only services.
    6 Nov 2013, 10:54 AM Reply Like
  • airlarr
    , contributor
    Comments (231) | Send Message
     
    EA, I just ran a google search for investing basics and ran across the following, it looks well written. You could reference this website in the future to save yourself some time and still be helpful to new investors.
    http://abt.cm/HzCGUP
    Larry
    6 Nov 2013, 11:12 AM Reply Like
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