Current Price: ~ $71/share

Yield: ~ 3.46%

For nearly 100 years, Clorox has operated in the household product industry, expanding its portfolio to include such leading brands as Clorox, Glad, Hidden Valley, and Kingsford. The firm distributes its products through mass merchants, grocery stores, and other retail outlets. With its acquisition of Burt's Bees in 2007, Clorox gained entry into the fast-growing natural personal-care category. International sales amount to 20% of the firm's consolidated total.

Estimated WACC for the firm today is 5.08% using the Capital Asset Pricing Model and the company's recent SEC filings.

Recent free cash flows and noted growth rates:

Year | FCF $Millions |

2003 | 598 |

2004 | 727 |

2005 | 614 |

2006 | 342 |

2007 | 562 |

2008 | 560 |

2009 | 541 |

2010 | 616 |

2011 | 470 |

2012 | 420 |

Average Annual Growth FCF: ~ 0%

CAGR FCF: ~ -4%

Consensus Forecast Industry 5-Year Growth: ~ 14% per year

Consensus Forecast Company 5-Year Growth: ~ 8% per year

Internal Growth Rate: ~ 5.5%

**Scenario 1**

- Start at $420 million FCF
- Assume a 5-year growth rate in FCF of 8% per year, then no growth or 0% growth in FCF per year forever:

Discounted Cash Flow Valuation

Year | FCF $Millions |

0 | 420 |

1 | 454 |

2 | 490 |

3 | 529 |

4 | 571 |

5 | 617 |

Terminal Value | 13121 |

The firm's future free cash flows, discounted at a WACC of 5.08%, give a present value for the entire firm (Debt + Equity) of $12524 million. If the firm's fair value of debt is estimated at $2606 million, then the fair value of the firm's equity could be $9918 million. $9918 million / 130 million outstanding shares is approximately $76 per share and a 20% margin of safety is $61/share.

**Scenario 2**

All else being equal,

- Assume a 5-year growth rate in FCF of 4% per year, then 0% growth in FCF per year forever:

Discounted Cash Flow Valuation

Year | FCF $Millions |

0 | 420 |

1 | 437 |

2 | 454 |

3 | 472 |

4 | 491 |

5 | 511 |

Terminal Value | 10462 |

- Present Value of the entire firm (Debt + Equity): $10203 million
- Value of Equity: $7597 million or $58/share
- 20% margin of safety is $46/share

Sources

**Disclosure: **I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.