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BearyBull
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USC law student who dabbles in stocks with a modest portfolio.
  • ATVI Closing Diablo III Auction House 0 comments
    Sep 19, 2013 12:58 AM | about stocks: ATVI, ZNGA

    Blizzards first attempt at in-game micro-transacitons is coming to a close March 18, 2014.

    "When we initially designed and implemented the auction house system, the driving goal was to provide a convenient and secure system for trades. But after much review and player feedback, it became increasingly clear that despite the benefits of the AH system and the fact that many players around the world use it, it ultimately undermines Diablo's core game play: kill monsters to get cool loot."

    --Blizzard Entertainment email from 9/18/13

    What this means for ATVI stock price is up to the street, but my guess is it will not take this lightly, given the street's prefrence for micro-transactions over blockbuster titles. Yet, Zynga's recent performance gives me some assurance that ATVI is making the right call. Blizzard is attempting to maintain player satisfaction with big games, rather than mass produce the next Farmville every couple months.

    As for me, I'm staying long.

    Disclosure: I am long ATVI.

    Themes: video games, entertainment Stocks: ATVI, ZNGA
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