BODEGA is a direct-selling company offering award-winning premium chocolates and other treats. The company's products are endorsed by a number of celebrities, and can be sampled at some of the top showbiz events on the calendar.
Direct-selling, also known as network marketing, means that the products are only available to buy from a registered Consultant. These Consultants make commissions on every sale of the product, and also get a share of the commissions made by other people that they have personally introduced as Consultants.
For this reason, if you are a Consultant it is in your best interests to sell as much chocolate as you can, and to add as many people as possible into your downline who have the skills to do the same.
The problem with BODEGA is the same problem that most MLM companies have - the business model. BODEGA encourage Consultants to focus all their efforts on their friends, family and co-workers. This is standard in the direct-selling industry, and it is hard to find any company that doesn't give this advice.
The problem with this advice is that it doesn't give the Consultants the best chance to be successful. Pitching to your warm market is a great way to get your first few reps and get your business up and running, but sooner or later (probably sooner) you are going to run out of friends and family to speak to.
If you want to grow a really successful business and make a lot of money with BODEGA you will realistically need to be generating hundreds of free, targeted leads every single week, and converting this into 2-3 people added into your business every day. Can you honestly say that you know enough people to be able to do that?
This is the reason most network marketers fail and drop-out of the industry. They quickly realize that they have nobody left to sell to, and they don't know where to go from there. Their business stops growing and the money dries up.
To be able to generate hundreds of leads every week and add 2-3 people into your business every day you are going to have to spread your net wider. By using the internet you can promote BODEGA chocolates to thousands of people all over the world at just the click of a button. The people who will find you are the people who are specifically using search engines to search for chocolate, or gift ideas, for example, and therefore they will already be interested in what you are selling.
You wont have to spend ages trying to convince them that they want chocolate, because their mind will already be made up by the time they arrive at you.
Using the internet is a brilliant, cheap, and effective way of generating hundreds of free leads and adding hundreds of people into your BODEGA business.