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  • Win8 + Haswell + UniBoss = Notebook Revitalization? 6 comments
    Mar 25, 2013 2:42 PM | about stocks: UNXL

    Microsoft and Intel may be a little late to the touch game, but they have both made big, public bets on the technology in an effort to play catch up. Microsoft made touch mandatory with Windows 8 certification. Intel has done the same with its next gen mobile processor, Haswell.

    Part of the reason these giants have found religion in touch is that they see it as a means to recapture market share ceded to Apple. iPad's have taken a large chunk of sales right out of INTC/MSFT's pocket. However, Intel sees vulnerability in Apple's line-up as this article attests, and touch is integral to their plan of attack.

    What if OEMs could deliver a relatively inexpensive Ultrabook with a detachable touch screen? That touchscreen would essentially be an iPad when it was detached (absent the important iOS , app store, etc.), and a very lightweight, power sipping notebook when attached. If it could do so inexpensively, it would sort of offer the best of both worlds (tablet/notebook). It might turn the tide in this fight with Apple's iPad.

    Here's a link to an article that describes Intel's decision to make touch mandatory in Haswell-based Ultrabooks. As the article notes, the incorporation of touch had to overcome some hurdles.

    So, why did the company feel the need to make touch a mandatory component of Haswell-running Ultrabooks, given the added cost and power-demands associated with the hardware? His response was that in the company's back-room studies, when they gave testers fifty tasks to complete using Windows 8, nearly 80 percent of the time, they chose touch over keyboard, mouse or trackpad.

    It has become clear to the industry that touch is just too important to ignore. Yet, as the article implies, Intel would need an inexpensive, power-conserving touch sensor to make the strategy work.

    The point to all of this is that if UniBoss were to make it into this "Wintel" ecosystem, it would be an important component in one of the highest-stakes technology battles around. It would elevate the technology to a place that would have seemed almost unfathomable a few months ago when this was a $50mn market cap company. To get a seat at this table, it's not surprising that the company would need to engage a large manufacturing party in some form of JV. You can see the pieces coming together.

    If this scenario is correct, and the ecosystem and manufacturing partners fall into place in the next few months, UniPixel could become a very large enterprise in a relatively short time-frame.

    Disclosure: I am long UNXL.

    Stocks: UNXL
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Comments (6)
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  • netmore
    , contributor
    Comments (37) | Send Message
    Great, thank you GRA.
    25 Mar 2013, 02:54 PM Reply Like
  • ECD Fan
    , contributor
    Comments (339) | Send Message
    Very exciting, except that this company cannot show even one working touch-enabled display (diagonal 10 inch and higher) using its technology. Forget "inexpensive, power-conserving" sensor!


    Here is something from Mr. Killion, explaining the size of the market and Unipixel's ability to execute:


    The opportunity for UniPixel is to transition our ... display technology into the LCD display market, which is estimated to be $128.6 billion by the year 2010. These markets include everything from mobile phones, cameras, GPS, games, computers, TV and active signage. By licensing [our] technology for production to an established LCD producer, we create a market for our [product]. The markets for our other ... performance engineered films are also large and growing, with the touch screen display market projected to reach 833 million units by 2013. Furthermore, touch screen displays will be the first commercial market we will be selling product in.


    In layman's terms, we've developed a new display technology that will enable LCD panel manufacturers to produce a lower cost, higher performance display than their current LCD technology allows within their current manufacturing infrastructure. [Our] manufacturing process would actually fit in a subset of the current LCD manufacturing infrastructure that is already in place. For reference, 70% of the cost of an LCD panel is in the bill of materials. By transitioning from an LCD manufacturing process to [our] manufacturing process, an LCD panel manufacturer could save 40% to 60% on the bill of materials, depending on the size of the display. In the current $100 billion display market, savings could equate to $28 billion to $42 billion on the bill of materials alone across the LCD display industry, etc, etc.
    --end quote


    It turned out to be one big lie. GRA blames it on Samsung's delivering faulty inputs to Unipixel. Hello? Where did Mr. Killion say that to conquer the $100 billion display market he needed Samsung-made backplanes or else?
    26 Mar 2013, 01:47 AM Reply Like
  • Green River Asset
    , contributor
    Comments (309) | Send Message
    Author’s reply » And this is what you're reduced to, Xuhua? Quoting from old transcripts having to do with TMOS? It smacks of desperation.


    You also keep harping on this one factually incorrect point that the company can't show a 10" display. They are showing one, Xuhua. Not that this matters. Because were you to get your hands on the 13" display, your short thesis would shift to "this company cannot even produce a 15.3" prototype." Then you would graduate to "a 22" prototype is totally beyond the company's capabilities." Before long you would be at 72 inches.


    The reason you will always be wrong with this stock, and probably others that you watch, is that you don't seem at all interested in the truth. You fabricate narratives from thin air, and then try to publicize them to make money on a trade. It's just not a winning strategy, Xuhua. The truth will always win in the long-run. Good will triumph over your efforts to manipulate.
    26 Mar 2013, 07:28 AM Reply Like
  • ECD Fan
    , contributor
    Comments (339) | Send Message
    GRA: Didn't Chris tell you that I am not Xuhua? I don't know whether it is an old transcript, but five years ago Mr. Killion was pumping the exact same way he is pumping now, with the same eventual result (but this time he won't get away, I think).


    If the company showed you a 10" touch-enabled display using their technology, please tell them to produce a photo/video of said display and post it, the same way they did for their phone-size touch-enabled display using the Texas Instruments controller. For some reason, Texas Instruments just doesn't like to move with Unipixel to the booming 10-inch and larger market. I wonder why.


    The fact is, Unipixel cannot show even one 10" (or larger) touch-enabled display using their technology, despite being in pilot production since Q3 of 2010 (per press release).


    As far as the truth is concerned, can you explain what was Mr. Petcavich, the current CTO and GM, doing in August 2011, while (allegedly) on Unipixel's payroll, as shown here: ?
    26 Mar 2013, 10:39 AM Reply Like
  • Green River Asset
    , contributor
    Comments (309) | Send Message
    Author’s reply » Xuhua, you've lost all connection with reality.


    Are you accusing Bob Petcavich of being an entrepreneur? How does Bob starting an energy venture have anything to do with a lie? Were you present at the board meetings when his outside interest would have been disclosed?


    Are you accusing a small cap technology company CEO of being optimistic about his product's prospects? Have you notified the WSJ?


    The company owes you nothing, Xuhua. Why should they produce a video of the display? Perhaps they don't want you to cover your short yet. Maybe they'll do you that favor after the stock closes over $200.
    26 Mar 2013, 11:08 AM Reply Like
  • Gilbert Guzman
    , contributor
    Comments (6) | Send Message
    Back in the early 90's, Bill Gates was asked what was his vision in terms of how we use computers today as opposed to the future. He seemed a bit amused by the question, then quickly answered (paraphrasing), "The way we use computers today using a keyboard and mouse will be a thing of the past. Input will be done using touch-screen, voice, or eye movements (retina recognition)".
    26 Mar 2013, 07:01 PM Reply Like
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