THE PAST (Note: this first section was written at a time when BlackBerry was still known as Research In Motion)
A multibillion dollar company with more R&D then anyone else in Canada - $1.5 billion according to The Globe and Mail pushes toward the release of it's new line of consumer technology, letting go of non-necessities (such as NewBay), it is pushing forward into what many consider an uncertain future.
Let us review what this uncertainty has to offer,first through what the competitors are facing. Bloomberg released to the public this year that Apple's CEO Tim Cook took a compensation of $4.17 million this past year (but no stock). Four of Apple's top executives also took a hike this year: John Browett of Apple retail, Bob Mansfield of hardware engineering, Scott Forstall of iOS software, and Richard Williamson of iOS Platform Services). If that's not enough, Apple's iPhone 5 is facing a miserably lukewarm response internationally (even Storify has a list of tweets entitled Response to iPhone 5 is Lukewarm).
Do we see Google as a competitor to RIM? No, Research In Motion has already indicated it rather likes working with others, something Apple needs to learn to do. In fact, if you even check on a BlackBerry OS7 device you will find that some of the operating system is taken from Android Project. Moving forward Kodira.de reported (and shows in a YouTube video) that there are Ubuntu components running on BB10.
Do we see Windows (Microsoft) as a competitor? No, Research In Motion signed an agreement to use the latest exFAT file system. So despite being the only viable competitor to BB10 (when it comes to security), we must note that they are working in cooperation.Windows still has less than half the market share than that of BBOS in the United States. Admittedly, BBOS' market share is currently not great; The Star reported in last November that it had fallen to 1.6 percent). Windows also suffers from less international adoption than BlackBerry - as The Globe and Mail pointed out there are an approximate 2.5 million BlackBerry users in South Africa alone.
How will Research In Motion maintain its cash reserves, how can it continue to show a strong profit? It should be old news to all of us that Research In Motion owns QNX, what a lot of people are not aware of is who uses QNX. A quick search on YouTube could show you a few big names like Porsche, NASA, BMW, and Bentley, along with others like the French Firefighters. A search of their website easily reveals a dozen other well respected companies: SAAB, Acura, CATERPILLAR, and so on and so forth.
To hit the ball home, BlackBerry phones are still the highest rated devices for security (in any country worth mentioning), it should be common knowledge to all Americans that their president keeps his BlackBerry close at hand - and if not, check out TIME LightBox. Finally, make note that on January 22nd, CBC reported that "Scotia analyst Gus Papageorgiou [...] upgraded his target price for the stock to $23."
With the successful launch of the BlackBerry Z10, by any reasonable measure, note that it has outsold it's predecessors in Canada, the UK, and the UAE according to every news outlet currently available. I would advise you (and your friends) buy BB or BBRY.
With QNX still moving forward, CTV has announced that BlackBerry has just received an offer from the Nova Scotian governement, 10 million simply to keep jobs in it's fine province.
The flurry of reviews of BlackBerry's latest operating system almost seem sensational, and their advertising is ever-present - this morning Bla1ze of CrackBerry.com posted a picture on Twitter of a Walmart loaded with BlackBerry ads.
At the current price of 13.71 for BBRY or 13.95 for BB, it would be foolish not to buy. We're past the "is it a success" or not point, realize that the well established base of users is not going away and likely to expand.
Disclosure: I am long BBRY.