Recently OxySure® Systems, Inc. OXYS ("OxySure"), the pioneering manufacturer of life-saving easy-to-use emergency oxygen solutions with its "oxygen from powder" technology has announced the Company has entered into a Supplier Agreement with W.W. Grainger, Inc. GWW ("Grainger").
In terms of the Agreement, OxySure (OXYS.ob) will supply its products to Grainger for sale, marketing and distribution through Grainger's platforms, which include Grainger's catalog, Grainger Parts, Grainger Sourcing, Grainger's national branch network, Grainger's web sites and other electronic and paper media, as well as the Grainger sales teams.
What does this mean for OxySure? Well first it mean that OXYS now has access to a distribution pipeline of over 2 Million business/institutional customer, this is a huge step in getting the flagship OxySure Model 615 into the general marketplace. Grainger operates a highly sophisticated and comprehensive marketing, sales and distribution system, integrating the OxySure products into that machine should have very promising results for the companies overall sales strategy.
Second, it continues the quest to increase visibility of the company and its products, OxySure has an innovative emergency medical device that will eventually be as commonplace as the fire extinguisher. At the rate that OxySure is saving lives it is only a matter of time before the company is a household name and this sales relationship could be a catalyst for that.
If you don't know who Grainger (NYSE:GWW) is, it was founded in 1927, Grainger is North America's largest broad line supplier of maintenance, repair and operating (NYSE:MRO) products, with 2011 sales of $8.1 billion and with expanding global operations. Grainger serves more than two million active business and institutional customers in 157 countries, and is a valued and trusted partner for all their emergency MRO product needs. Grainger is a Fortune 100 company with 607 branches, 24 distribution centers and 18,500 team members.
Here is what CEO Julian Ross has to say about the relationship "Our relationship with Grainger (GWW) is a very important and logical next step as we forge ahead with our growth and expansion plans. We believe our products are an excellent fit in Grainger's Safety and Security category, and Grainger provides us an instant footprint that is formidable in reach and scope," .
Overall this is a big step in the right direction for OxySure (OTCPK:OXYS) and I look forward to see where this relationship will take them.
Disclosure: I maintain a Long position in OXYS and have several business relationships with the company as well as being an advocate for the adaptation of the product because it has proven to save lives.