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Robert Freedland
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Robert Freedland is a medical professional by trade and an amateur investor who has been blogging on Stock Pick Bob's Advice since 2003. He has been investing in the stock market for 46 years, having made his first purchase at the age of 13 of five shares of Global Marine in September 1967. He... More
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  • Can Apple Use Garmin To Help It Map Its Future? 0 comments
    Mar 15, 2013 1:41 PM | about stocks: GRMN, NFLX, AAPL

    It has been said that Apple (NASDAQ:AAPL) and its $137 billion cash pile should be returned somehow to its investors. David Einhorn has led the charge suggesting that Apple should issue some sort of 'perpetual preferred stock' to return to shareholders some of that large pile of cash it is sitting on. Others have suggested that Apple should pay a special dividend of $30 or more. Others on the sideline have suggested that Apple buy back its shares with that cash to boost the stock price. Jim Cramer of Mad Money fame has been hollering that Apple should be buying Netflix (NASDAQ:NFLX).

    I would like to add my own 2 cents to the discussion. This comes from the 'what it's worth' department. We all know that Apple did a really lousy job with its map app on the recent iPhone release. There has been much recent speculation about Apple making a watch as everyone appears to be considering surfaces that provide information from a television to a pair of glasses as being opportunities for information delivery.

    What about the lowly GPS unit? Many automobiles now have them built in to their vehicle. Garmin (NASDAQ:GRMN) has the top rated GPS units on the market and also has the biggest share of the market in America. I recently purchased a Garmin GPS unit for my car that is very iPhone like in appearance and function. It has a touch screen that moves the map and is about the same size of an iPhone.

    What's not to like about this marriage? Garmin is struggling in the stock market--in fact their recent market cap amounted to $6.83 billion on the close of trading on March 14, 2013. This is chump change for Apple with over $100 billion in cash. I do not know if there would be anti-trust issues although I cannot see how adding a GPS company to their portfolio of products would be a problem.

    Like in Fiddler on the Roof, Apple good use a Yente to help make a match. Apple with its lousy vision in making maps and Garmin with its lousy stock appearance could be a perfect match.

    Full disclosure, I do not own any shares of Apple or Garmin but I might in the future and I did play a very small role in our local community theatre production of Fiddler.

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

    Stocks: GRMN, NFLX, AAPL
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