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Chris DeMuth Jr.
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Chris DeMuth Jr. is the founder of Rangeley Capital LLC. Rangeley is an investment firm that focuses on event driven, value-oriented investment opportunities. Rangeley Capital and his value investing forum, Sifting the World (StW), search the world for misplaced bets. Rangeley exploits them for... More
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  • Investing For Safety In An Uncertain World 9 comments
    Sep 4, 2013 12:47 PM

    My favorite investors never blow a lot of money on their websites and certainly don't waste energy with "branding" along the lines of consultants that help with names, logos and so forth. Incidentally, they must like the name "Amarin" (NASDAQ:AMRN) as there appear to be a half dozen or so unrelated companies with confusingly similar names, all of which must have gotten high priced helpers to come up with the name.

    So, we put together the above internally. What do you think?

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

    Additional disclosure: Chris DeMuth Jr is a portfolio manager at Rangeley Capital, a partnership that invests with a margin of safety by buying securities at deep discounts to their intrinsic value and unlocking that value through corporate events. In order to maximize total returns for our partners, we reserve the right to make investment decisions regarding any security without further notification except where such notification is required by law.

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Comments (9)
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  • Special Situations and Arbs
    , contributor
    Comments (1522) | Send Message
    Classy, frugal and effective. Two thumbs up!
    4 Sep 2013, 01:16 PM Reply Like
  • Chris DeMuth Jr.
    , contributor
    Comments (11755) | Send Message
    Author’s reply » Thanks. That is what I'm going for.
    4 Sep 2013, 01:21 PM Reply Like
  • Acme Capital
    , contributor
    Comments (73) | Send Message
    I would say you're in good company....



    4 Sep 2013, 01:35 PM Reply Like
  • Chris DeMuth Jr.
    , contributor
    Comments (11755) | Send Message
    Author’s reply » Yep! Thanks. -C
    4 Sep 2013, 01:57 PM Reply Like
  • kadison
    , contributor
    Comments (330) | Send Message
    Blue & Black are colors used by financial institutions for their logos/marketing (AIG, Goldman, Zurich Insurance etc.). Well chosen.
    5 Sep 2013, 08:39 AM Reply Like
  • Chris DeMuth Jr.
    , contributor
    Comments (11755) | Send Message
    Author’s reply » Thanks. Good company.
    5 Sep 2013, 08:54 AM Reply Like
  • John R. Conway
    , contributor
    Comments (338) | Send Message
    Simple sounds like the best way to go. Easy to understand and doesn't look like a casino with lots of ads/bright lights or catchy headlines.
    5 Sep 2013, 11:46 PM Reply Like
  • kennethfine
    , contributor
    Comments (221) | Send Message
    From your writing, you believe the best work is forged in the fires of competition. Lions, gazelles, etcetera. So I won't insult you with easy compliments or flattery. In design school students are instructed to avoid the words "good" and "bad" but I'll keep things simple with the understanding that this isn't meant as insult nor one-upsmanship nor moral judgement.


    Good: Effective use of a font that isn't cliched. The mark puts your name and brand front and center. The muted color is appealing and hasn't been overused by industry.


    Bad: Visual mismatch between the font choice for the primary title ("RANGELEY") and secondary "CAPITAL". One word is bolded, once is not, and it looks clumsy. If "Rangeley Capital" is the name of your concern, I would seriously question the decision to split it across two lines like this. If the word "RANGELEY" can stand on its own (brief! distinct! bold!) with a descriptive subheading, then run that subheading ("Investing for safety in an uncertain world") on a single line instead of splitting the subhead in two as you do. My aesthetic would be to considerably reduce the amount of vertical space between the primary heading and the subheading to make the design more unitized and "mark-like."


    "Ineffective" (a polite way of saying "very bad"): Your background image seriously impairs the readability of your mark, seeing as it just sort of floats behind the "E". The faded borders seems a naive attempt to solve this design problem; better would be to find a horizontal image that could fit better with the shape of the entire mark/design. I understand the designer's goal of having a singularity or inflection point (ha ha) behind the "E", but it isn't working as-is. My instinct: reconsider the use of an image entirely. If this is meant to look sober, serious, expensive, and worth an investor's hard-earned money, your name is what really matters, not a pretty picture. A type-only solution can also be repurposed to work well a variety of contexts (black-and-white, fax, e-mail, etc); having an image as an integral part of a heading or mark is limiting.


    Just my $.02. You asked for honest response, you got it. Kudos for daring to put your work-in-progress out there. And please keep writing, I enjoy it. Cheers-
    12 Sep 2013, 02:19 PM Reply Like
  • Chris DeMuth Jr.
    , contributor
    Comments (11755) | Send Message
    Author’s reply » Thank you very very much for this thoughtful response. Convincing. Back to the drawing board.
    12 Sep 2013, 02:34 PM Reply Like
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